How businesses can use experiences to build on rugby fever

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How businesses can use experiences to build on rugby fever

In the world of business, sporting events have always been a popular way to network: the atmosphere and excitement of a fixture can be ideal for building relationships and closing that important deal.

Now, following an eventful year in rugby, culminating in a fantastic performance from England in Japan, it is the ideal time for businesses to cash in on a renewed national passion for the contact sport.

More so, experiences, like those offered by Keith Prowse at the Guinness Six Nations and Quilter Internationals, can build on the exhilarating match day atmosphere with an environment perfect for pitch-side conversations to unlock new opportunities with contacts.

Here’s a round-up of how businesses can benefit from choosing experiences at the home of English rugby.

The value of time
Nobody wants to be time-poor, but managing relationships is time consuming and busy diaries can mean business executives often find themselves sacrificing valuable leisure time to do so. Why not combine the two? With packages that include time within our spaces both pre and post-match, enjoying your passion for rugby while making time for business at Twickenham couldn’t be easier.

A site of history
Forget corporate boardrooms and finger sandwiches – why not take your business meetings to a place with heart and heritage? Twickenham is the largest dedicated rugby venue in the world, hosting its first international fixture over a century ago. The stadium oozes a sense of gravitas that will leave your business associates with a lasting impression.

Magnificent menus
Twickenham’s first class dining venues mean you can enjoy two of the world’s great loves – sport and food – together. Michelin-starred chefs, including Thomas Rhodes and Tom Kerridge, offer tantalising menus with a rich variety of British cuisine, meaning you’re bound to cook up a storm of opportunities.

Star struck
We all love a post-match debrief with fellow sport lovers, but what if you could also be joined by a true rugby legend? During recent matches, the likes of Maro Itoje, Mark Cueto and Danny Care have made match day appearances in various venues, ready to discuss all the talking points from the game. Meeting an idol can be a memorable experience, making sure your contacts are re-living their time spent with you for years to come.

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