Front Up Celebrates the 7th Rugby World Cup

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SEPT 2011 – The 7th Rugby World Cup (RWC) has arrived and Front Up Rugby are marking the event with an exclusive new range of t-shirts, polos & hoodies to celebrate the occasion.

The RWC collection consists of 7 t-shirts, 3 polo-shirts (both 100% cotton) and 2 hoodies all with a soft-wash creating a luxury feel and a fashion fit. The collection is split into 4 pieces with England, New Zealand and Japanese inspired designs. Including: Ruck & Maul polo, heritage Auckland ’87 shirt and Heavens Game t-shirt. This limited edition range sits alongside the brands existing collection.

England rugby international, James Haskell recently joined the Company’s Board as an Executive Director. Best known as one of Europe’s star flankers, Haskell who appears in the promotional images for the newly launched RWC has also invested in the brand. The exclusive Rugby World Cup range launches this month to celebrate the forthcoming RWC in New Zealand. Until now the Front Up Rugby range has been exclusively available online ( but will be available on the High Street for the first time at the pop-up store 34 Long Acre, Covent Garden.

“The collection was designed for this special event and we feel confident the range will have something that suits every fan. Everyone is so excited about the Rugby World at Front Up and we will be supporting all the way,” says Jon Allen, Managing Director of Front Up Rugby. (

James Haskell stated “It’s been great working with the Front Up guys on this project – I have been tracking the business for the last couple of years and really excited to be involved. I believe we can create a seriously innovative fashion brand initially in rugby orientated clothing but long term on every High Street”

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