ZYN® introduces first of its extra-strong nicotine pouches in its most popular flavour, Cool Mint
• Cool Mint 9mg will be available to purchase in October 2021
• The new extra-strong product will appeal to those who are used to higher nicotine consumption
As smoke-free and tobacco-free nicotine pouches continue to grow in popularity, Swedish Match brand ZYN® today announce the latest addition to its offering.
Currently available in Cool Mint, Citrus, Espressino, Spearmint and the newly launched Bellini, most flavours come in two different strengths, 3mg and 6mg. From October 2021, ZYN® will introduce a strength of 9mg for its most popular flavour, Cool Mint.
The Cool Mint 9mg pouches will be the first of this strength from ZYN®, designed for a better consumer experience for those who prefer a more intense nicotine kick. The new product will meet the demands of UK consumers, as the majority (70%) of nicotine pouch sales today are from products containing 9mg of nicotine or higher.
Cool Mint 9mg has a slightly increased pouch content to accommodate the higher nicotine strength. Despite this, those seeking a more intense sensation can continue consuming ZYN’s® Cool Mint 9mg in comfort, due to the design remaining discreet in nature when placed under the lip.
Darren Griffin, UK Country Manager of ZYN® says, “By continuing to extend our range we know that we’ll be providing even more choice for those looking for a smoke-free, tobacco-free alternative. Cool Mint 9mg is now strong enough to appeal to those who are used to a higher nicotine consumption, creating further choices for customers.”
Cool Mint 9mg will be available to purchase nationwide in WHSmith, Evapo, ZYN® online and other selected retailers from 1st of October and in Sainsbury’s stores from late November.
ZYN® was originally developed for the US market, and it is now America’s best-selling tobacco-free nicotine pouch, with over 100 million cans sold in 2020^.
ZYN® is available in a variety of flavours and nicotine strengths. The nicotine is extracted from tobacco and is of high-grade quality. No other parts of the tobacco plant remain in the product. Other ingredients like fillers, acidity regulators, flavourings and sweetener are of food grade quality and carefully selected to give the best possible product experience and the highest quality and consumer protection.
For information on ZYN® visit www.zyn.com/uk/en/.