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sloggi, bodywear pioneer since 1979, is delighted to announce its support of Team GB ahead of the Tokyo 2020 Olympic Games, in 2021, with a limited edition capsule underwear collection. The official licensed product is available from April and can be purchased from a number of retailers including the Team GB shop, Next, John Lewis, Amazon and from £13 for briefs and £30 for bralettes and boxer sets.

The limited edition collection will include sloggi’s pioneering ZERO Feel technology for women with the official Team GB logo. ZERO Feel means zero seams, zero wires, and zero skin marks – just pure, unadulterated comfort. The super smooth 360-stretch fabric is exclusively developed for sloggi with zero seams or attached care labels. The collection also includes three brief and boxer styles for men in midi, hipster and short shapes, pure, everyday cotton comfort with the added celebratory Team GB logo. Fans and athletes can relax in ultimate comfort when they’re off the field and spectators can kick back on the sofa and support Team GB in true comfort and style.

Rosie Oliver, Brand Manager at sloggi comments: “With over 370 Team GB athletes going to Tokyo 2020, in 2021, we’re really proud to be an Official Licensee with this fun and celebratory capsule collection. It’s been a tough year for everyone and so we’re excited to encourage the community spirit by getting behind Team GB and supporting them in more ways than one!”
Team GB athletes and supporters will be able to enjoy the limited edition range in time for the Games, with the collection available to purchase all year.

Paul Ellis, Head of Licensing and Retail – Team GB comments, “We’re excited to be working with a brand like sloggi. This fun capsule collection provides a great opportunity for fans to show their pride in the team ahead of Tokyo and enjoy the comfort and quality afforded by all sloggi products. We’re excited for this product to launch in April.”
sloggi’s limited edition Team GB range will be available from Amazon, John Lewis and with RRP starting from £13.

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