SKÜMA: THE RISE OF INTENTIONAL HYDRATION
Hydration is having a rebrand.
Once treated as a basic necessity, water is now entering the same considered space as skincare, supplements, sleep and movement. Thanks to Sküma, hydration is now being fully considered as part of a broader consumer shift towards intentional, personalised wellbeing. Sküma is redefining how we think about the water we drink every day.
More than a filtration system, Sküma introduces an entirely new ritual of hydration that fits in seamlessly as a curated and deliberate routine within the rest of our wellness routine. By combining advanced water purification with functional nutrition, the brand offers a refined approach to drinking water: cleaner, tailored and designed to support – and improve – how you live.
In the same way wearable technology transformed sleep and recovery into personalised, measurable, optimised platforms, Sküma is laying the foundations for hydration to be understood in the same way.
At its core, Sküma is built on the belief that hydration should be entirely personal. Just as no two wellness routines are the same, the water we drink doesn’t need to be one-size-fits-all. From active performers refining their daily output, to household leaders safeguarding their family’s health, to professional athletes optimising recovery and longevity, Sküma allows users to rebuild and enhance purified water with carefully considered mineral blends and functional boosters, transforming a simple glass into something restorative and entirely bespoke.
As awareness around water quality grows – and consumers increasingly move away from single-use bottled water – Sküma offers a highly intelligent and sustainable solution. It brings purity back to the source, while allowing room for personalisation and performance, without a single drop of compromise.
The Sküma MY™ Station uses advanced reverse osmosis technology to strip tap water back to pure H₂O, removing unwanted impurities and contaminants. From there, water can be rebuilt with minerals and functional additions, creating a hydration experience that not only tastes better, but feels cleaner, lighter and aligned with our wellbeing.
Brand founder, Alexandre Mahe says: “We believe hydration will evolve like wearables did. Oura and Whoop turned sleep and recovery into platforms. We are doing the same for hydration. Our ambition is to define and dominate the health optimisation through the hydration category globally.”
As wellness matures, hydration is no longer an afterthought and Sküma places it right at the foundation of a considered wellness routine.
The Sküma Range
Sküma Starter Pack RRP: £399
Transform your water into clean, healthy drinking water – right from your kitchen. The Starter Pack gives you everything you need to purify, mineralise and boost your water at home.
What’s included:
* MY™ Station – Reverse osmosis purifier that removes everything except pure H2O – including microplastics. 3rd party tested and guaranteed, unlike any other system.
* X3 MY™ Bases mineral profiles (Soft, Boost, Alkaline) – add healthy minerals back into your water and adjust the taste to your preference.
* X2 MY™ Boosters Hydration – drink as is, or dilute it in 250ml ofwater for a boost of electrolyte when you need it most finished with a refreshing herbal taste.
MY™ Bases Minerals [2]RRP: £23
MY™ Bases are mineral-rich sachets used with the MY™ Station to turn purified water into a balanced, functional drink. Each blend mirrors the mineral composition of natural spring water, delivering essential electrolytes without unnecessary additives.
The range includes:
* Mineral Soft: Gentle, smooth hydration for everyday balance.
* Mineral Boost: A higher mineral profile with Sodium for enhanced rehydration.
* Mineral Alkaline: An 8.5 pH blend designed to help neutralise acidity and support digestion.
Hydration Melisse™ Liquid Electrolyte Booster [3] RRP: £20
A refreshing hydration boost designed to elevate your water, MY™ Booster Hydration Melisse is a liquid electrolyte formula, ready to drink or dilute, created for immediate and targeted health outcomes. Combining essential electrolytes with botanical extracts, it supports fluid balance and everyday wellbeing. Each booster blends sodium, magnesium and potassium to help maintain steady hydration, finished with melisse (lemon balm) extract, known for its calming and antioxidant properties.
