MACRON AND SCOTTISH RUGBY TO THE RUGBY WORLD CUP IN STYLE
Macron and the Scottish Rugby Union have presented the new Rugby World Cup Jerseys for the National team that will be worn in the 8th Rugby World Cup starting on September 18th in UK.
See the new kit worn in the official Photoshoot video below
Macron stylists together, with the Scottish Rugby’s counterpart have worked hand in hand to create a unique, taylor-made garment steeped in tradition that unifies the iconic, unmistakable Scottish Rugby Union tartan with the innovation and creativity required for a top athlete which gives the new jerseys both fashion appeal yet high-level performance that will surely guarantee the award of ‘ No.1 Jersey’ of 2015 World Cup.
The Navy HOME jersey in mono-stretch, poly+elastan fabric ensures maximum body comfort and shall be enriched by numerous subtle detailing that Macron is renowned for. Details such as the tartan texture on both flanks, bound by a thistle purple reinforced seam. The same tartan design can be found hidden inside the sleeves as well as under the shirt style collar. The numbers are realized with a white tartan texture while on the back, between the shoulder blade, there’s a small pocket for GPS to keep athletes at the height of sporting technology. The World Cup 2015 logo is on the front right side of the chest; the official Scottish Rugby emblem is embroidered on the left chest while on the left sleeve there remains the Scotland Saltire flag.
After the huge success of the red “pride of a nation” jersey last season, the fans have spoken requesting a traditional “Back to the White” therefore by popular demand the alternate jersey is the white of the saltire with the same tartan texture and detailing of the Home jersey.
To Celebrate the Rugby World Cup on British soil, Macron has created a special, elegant suitcase packaging that transforms the Scottish Uniform in a real fashion Icon.
The Jersey’s shall be on media release and on pre-sale from the 30th of June then on sale at an exclusive kit launch event at BT Murrayfield Stadium from 13.30pm – 4.00pm this Friday 3rd July. Fans can be the first to purchase the Jersey at the official Scottish Rugby Store with huge prizes to be won throughout the afternoon. Vern Cotter will put the squad through their paces in an open training session where fans have the chance to meet the players afterwards at this free family fun day with barbeque, bouncy castles and many more at this not to be missed event. From the 4th of July the shirt can be bought in all official Scottish Rugby retail stores.
Dominic McKay, Director of Commercial Operations, Communications and Public Affairs, said: “We felt it was appropriate to keep a traditional feel to the design of our home and alternate kit for the Rugby World Cup, that’s in keeping with both the prestige of the competition and our Scottish heritage.”
“The new kit has a distinctly Scottish look and features the Scottish Rugby tartan for the first time, some 25 years since its creation as part of the 1990 Grand Slam celebrations. “
“Supporter feedback from fans of all the ages and around the world has been superb. “
“We’re looking forward to tartan becoming a big feature of our travelling support in this year’s Rugby World Cup.”
“Tartan has been a Scottish symbol of belonging for several hundred years, be that to clans, families, districts or associations.
The Scotland national team will continue that tradition this autumn, with the same Scottish Rugby tartan used for the squad’s kilts, which will be worn at official functions during the Rugby World Cup.
Macron’s UK and Ireland Sports Marketing Manager, Ross Cook added “As a proud Scotsman and an avid rugby fan, it has been an incredibly humbling experience to be involved in the creation of such an important jersey. Rugby World Cups on British soil are a very rare thing so this has been in the planning stage since Macron began the partnership with Scottish Rugby all those years ago.
Tartan is possibly the most iconic Scottish material that embodies the history of the country yet is very easy to get very wrong. We worked hand in hand with Scottish Rugby where our focus was always to create a jersey that is technically advanced, respectful to the culture yet embodies the passion that every Scotsman or woman feels when they hear the national anthem ring out at BT Murrayfield Stadium and we really hope that fans agree that we have achieved our goal”.
