The Oral-B GENIUS 9000 is the latest and most technologically advanced addition to the GENIUS smart toothbrush range, turning the signature Oral-B GENIUS 9000 into the must-have grooming tool for any dad looking after his pearly whites.

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The Oral-B GENIUS 9000 is the latest and most technologically advanced addition to the GENIUS smart toothbrush range, turning the signature Oral-B GENIUS 9000 into the must-have grooming tool for any dad looking after his pearly whites.


Make sure to give him the full set; complete the gift with the Oral-B Pro-Expert Professional Protection toothpaste, the #1 toothpaste used by UK dentists themselves.

The unique triple pressure sensor technology alerts him if he’s over brushing. A revolutionary combination of cutting-edge motion sensor technology in the brush and smartphone video recognition– called ‘Position Detection’, guides him to a perfect clean smile with no zone of the mouth missed. This brush comes with a stylish travel-case that not only charges his brush, but also his smartphone.

* Price is at the sole discretion of the retailer

GENIUS 9000 – Currently half price from £280.00 – £140.00* sold at Boots shops and online at

So Smart, it’s GENIUS –  World’s First Electric Toothbrush that Sees What You Don’t

The Oral-B GENIUS intelligent toothbrush system combines revolutionary Position Detection Technology with Triple Pressure Control and Professional Timer to help you brush like your dentist recommends

Beautiful. Revolutionary. Intelligent.

Oral-B presents a revolutionary electric toothbrush and app innovation that sets a new oral care standard: Oral-B GENIUS, the first of its kind and Oral-B’s most intelligent brushing system available to-date. The new Oral-B GENIUS features groundbreaking Position Detection Technology that combines cutting-edge motion sensor technology and video recognition using the smartphone’s camera, to track areas being brushed so that no zone’s missed. Users get instant feedback on the brushing of each one of six zones of the mouth via the Oral-B App 4.1 (available on Google Play and iTunes) including guidance on pressure applied and brushing duration. these features combined with the Oral-B Oscillating-Rotating-Pulsating Technology and the unique round brush head means improved oral health and a superior dentist-worthy clean.

Oral-B GENIUS – Helps Users Brush like Their Dentist Recommends “Patients are not brushing their teeth correctly, even though they think they are; they brush too hard, do not brush long enough, and miss zones of the mouth. This new brushing system helps us coach patients to brush properly, and improve these three main areas of patient brushing behaviors that affect their oral health,” said Says Dr. Uchenna Okoye, Smile Director for Oral-B UK. “The Oral-B GENIUS and App take digital guidance to the next level by bringing awareness to what’s actually happening each time users brush and giving them real-time guidance to improve every brushing session. Now our patients can continue what’s started in the dental office at home – a professionally guided brushing routine.”

Healthy Teeth Status through Targeted Digital Guidance

Over time, brushing incorrectly can result in oral health issues such as tooth decay and even early tooth loss. Using Oral-B GENIUS, users are able to actively monitor their brushing routine via the Oral-B App 4.1. This real time feedback reduces guesswork, enabling users to brush for the dental professional-recommended two minutes, not apply too much pressure while brushing and – thanks to the new revolutionary Position Detection – never miss those commonly missed zones.

It’s About Brushing for the Right Length, Not Pressing Too Hard, and Never Missing Zone

Oral-B GENIUS includes best-in-class product features, making it the most intelligent brushing system available that helps consumers smarten their daily brushing routines: • Position Detection Technology: Senses and recognises the areas users are cleaning via sensors built into the brush in combination with the smartphone. Oral-B research shows up to 80% of people spend insifficient time brushing in at least one zone of their mouth and 60% of people either didn’t brush their back molars at all, or spent insufficient time brushing them1. Paired with the Oral-B App 4.1, the Position-Detection Technology in OralB GENIUS tracks brush position, and shows the user how to brush all zones in the mouth equally and evenly. • Oscillating-Rotating-Pulsating Technology: Oral-B proprietary technology cleans tooth by tooth and its round brush head reaches areas that are often difficult to reach, providing a superior cleaning every session compared to a regular manual toothbrush. • Triple Pressure Sensor Technology: Excessive pressure during brushing is one of the key reasons for gum tissue abrasions. Some manual users apply brushing forces two times the recommended pressure, which can be harmful to the gums. Oral-B GENIUS technology protects gums from overaggressive brushing by visually indicating when too much pressure’s applied, automatically decelerating brush speed, and stopping the pulsations. With Oral-B guidance, up to 93% of aggressive brushers reduced excessive force by 88%2 and increased time spent brushing. • Professional Timer: Independent scientific research suggests it’s more important to brush all zones in the mouth evenly, rather than brushing longer3. Even when not connected to the app, Oral-B’s Professional Timer ensures each quadrant of the mouth is brushed for 30 seconds, to meet the dental recommended two minute brushing session. People using the Oral-B App brush on average 2 minutes and 27 seconds4, while manual brushers average less than a minute. • Round brush head, ideally shaped for a better clean: The round head adapts to each tooth, reaching areas that are often missed using unique 3D action with Oral-B’s Oscillating, Rotating and Pulsating technology, which delivers superior plaque removal than sonic brushing.

Oroal-B GENIUS enables more effective brushing sessions every day, like dental professionals recommend, while fitting seamlessly into users’ increasingly connected and mobile-dominated lives. But the genius does not stop there. This brush is the beautifully designed companion for everyone who wants a personalized, reliable, mobile and efficient helper to achieve their personal best oral care routine: • Stylish smart travel case charges both the brush and a USB device, such as a smartphone, with a single plug for any voltage to make traveling easier than ever. • Practical smartphone holder supports placement of phone on the mirror to ensure optimal use of Position Detection Technology while brushing, and is removable and reattachable for flexible, on-the-go use. • Lithium-Ion Battery with longer battery life gives users at least two weeks of brushing between charges. • SmartRing, a personalised multicolor 360° lighting system, features 12 different colored lights that allow users to customize their brushes via the Oral-B App, making brushing experiences more enjoyable and personalised.

“Oral-B GENIUS sets a new standard in the industry. It will forever change how people approach brushing their teeth. It is the next big thing after the introduction of the electric brush overall as it helps eliminate wrong brushing behaviours,” said Alesso Martini, Brand Manager Oral care – North Europe. “We made a commitment to digitally connected brushing two years ago with the launch of the world’s first Bluetooth connected electric toothbrush in 2014 and to date we have received almost a million downloads of the Oral-B App. The Oral-B GENIUS affirms our position as the world’s leader in oral care technology. “

Inspired by dental professionals and developed by designers at Braun™, Oral-B GENIUS is the most advanced, connected and intelligent brushing system in the market. The brand has a long and rich history of leading the category in developments that significantly improve oral care around the world. Oral-B introduced the world’s first BluetoothÒ connected electric toothbrush in 2014, and has been working to improve upon the original by incorporating feedback from consumers and dental professionals.

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