LA Muscle Pumps Up Its Promotion with Paramount Pictures’ Pain & Gain

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Premium UK supplement brand LA Muscle has teamed up with Paramount Pictures to celebrate the launch of their new action comedy movie Pain & Gain. The film, in cinemas from 30 August, with nationwide previews August bank holiday weekend 24-26, stars Mark Wahlberg and Dwayne Johnson as two friends who get caught up in a kidnapping plot that goes horribly wrong.

To mark the collaboration from 25 July to 16 September LA Muscle will be running a competition to win a luxurious holiday for 2 to Miami, Florida, where the movie was shot and set. The prize includes return flights, 3 nights accommodation at the exclusive Fountainebleau Miami Beach Hotel, a Millionaires row sightseeing cruise and travel insurance.

The partnership and competition will be promoted through a number of channels including The Active Channel (Sky 281 and FreeSat 408) and through the LA Muscle website and social media platforms.

In additions LA Muscle will also be offering consumers an amazing 25% extra free on all flavours of 2.2kg LA Whey during the promotion.

Feroz Sadique, Managing Director of LA Muscle said of the partnership, “We’re delighted to be working with Paramount Pictures on the launch of Pain & Gain. There’s a great relationship between our brand as a sports supplement and the movie which is predominantly set within a gym environment.”

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