FORMER BRITISH & IRISH LION LAWRENCE DALLAGLIO OBE BECOMES LAND ROVER GLOBAL AMBASSADOR

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– Land Rover has announced Lawrence Dallaglio as their latest global Ambassador.
– Lawrence will join The British & Irish Lions in Hong Kong to launch the All-New Range Rover Sport in South China.
– Land Rover is an Official Global Sponsor of The 2013 British & Irish Lions and the All-New Range Rover Sport will lead the team in to the Hong Kong – – Stadium for their first match against The Barbarians on 1 June 2013.

The All-New Range Rover Sport is the fastest, most agile and technology packed Land Rover ever.

Hong Kong, 30 May, 2013 – Yesterday in Hong Kong Lawrence Dallaglio was announced as Land Rover’s latest global ambassador, joining The 2013 British & Irish Lions team , of which Land Rover is an Official Global Sponsor, to launch the All-New Range Rover Sport in the South China market.

Lawrence will be supporting the team in the Hong Kong Stadium on 1 June 2013 for the opening match in a historic warm up game against The Barbarians, where, as part of its launch in China, the Range Rover Sport will lead the team in to the Stadium. Lawrence will walk with the fans as they enter the stadium, sharing the experience with everyone following the Tour across Land Rover’s social channels.

After the Tour, Lawrence will continue to work with Land Rover in their support of rugby in the run up to and during Rugby World Cup 2015 in England where Land Rover is a Worldwide Partner. His exceptional career on the rugby field and his continued support of the game through his Lawrence Dallaglio Foundation Rugby for Change youth initiative is perfectly in tune with Land Rover’s Above and Beyond spirit and epitomises the inner strength that sits at the heart of Land Rover and the game of rugby. He will work together with Land Rover to support all levels of the sport from international through to grass roots.

Land Rover has a proud history of supporting The British & Irish Lions and is excited to be continuing their shared journey together in Hong Kong and Australia in 2013 as an Official Global Sponsor. Land Rover celebrates those who have the confidence to embrace life’s challenges and there is no better example than The British & Irish Lions, who have been doing exactly this since 1888.

A range of Land Rover vehicles will provide essential support for The British & Irish Lions operations on Tour, with vehicles being used in the UK, Ireland, Hong Kong and Australia. Land Rover will also look to share experiences and their passion for the game with fans both in the UK and those following the tourists abroad.

The All-New Range Rover Sport represents a step change in engineering and technology; it is almost half a tonne lighter resulting in significant Co2 savings and its faster, more agile and more dynamic than ever. It will go on sale in the third quarter of 2013. Full information is available to view at www.newrangeroversport.com now.

All-New Range Rover Sport

Developed alongside the highly-acclaimed Range Rover, the all-new Range Rover Sport now delivers the brand’s best-ever on-road dynamics together with class-leading, genuine Land Rover all-terrain capability, while presenting customers with a more assertive and muscular exterior, more luxurious interior and the flexibility provided by the option of occasional 5+2 seating.

Exploiting Land Rover’s breakthrough lightweight suspension design and innovative dynamic chassis technologies, the new Sport’s all-new, first-in-class aluminium architecture achieves a weight saving of over 420kg.

Designed and engineered at Land Rover’s development centres in the UK, the new model will be produced in a state-of-the-art low-energy manufacturing facility at Solihull, UK.

The all-new Range Rover Sport will ultimately be introduced in 169 markets worldwide.

Land Rover and rugby

Land Rover and rugby have many shared values – integrity, courage, pride, composure, capability – values that are required to create great competitive rugby and world class all-terrain vehicles.

Land Rover sponsor all levels of the sport, from the Land Rover Premiership Rugby Cup for under 11 and under 12 teams, through to Premiership Rugby and The British & Irish Lions on their Tour to Australia in 2013. At an exciting time for rugby in the UK, we are also proud to be a Worldwide Partner of Rugby World Cup 2015.

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