5 things to do for Int. Beer Day (August 3rd)! Why not celebrate new types of beer like Heineken® 0.0 that people are picking up in their droves! www.heineken.com

5 things to do for Int. Beer Day (August 3rd)! Why not celebrate new types of beer like Heineken® 0.0 that people are picking up in their droves!  www.heineken.com

5 things to do for Int. Beer Day (August 3rd)! Why not celebrate new types of beer like Heineken® 0.0 that people are picking up in their droves!

www.heineken.com

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HEINEKEN’s Master Brewer Willem van Waesberghe created a beer (with only 69 calories per bottle) which can be enjoyed after the gym or even during a lunch break.

So this International Beer Day, why not celebrate new types of beer like Heineken® 0.0 that people are picking up in their droves! Heineken® 0.0 has grown 187% in the last year 1.

5 things to do for Int. Beer Day

Mindful Drinking Festival in Bermondsey, Heineken. Photos by Kirsten Holst.

Try homebrewing
Give non-alcoholic beer a go
Eat a beer infused dinner
Book a brewery tour
Try a new exotic beer

Pub facts for Int. Beer Day


The only drinks that are more widely consumed worldwide than beer are milk, water and tea. 2
People really like non-alcoholic beer – over half of the top 10 bottled beers in the UK gaining the most distribution in the last year are alcohol free. 3
In 1814 London suffered the Great Beer Flood when about 388,000 gallons of beer flooded the streets around Tottenham Court Road after vats in a brewery ruptured, a judge later declared this as an ‘Act of God’. 4
The study of beer and beer-making even has an official scientific name – zythology. It derives from the Greek words “zythos” (beer) and “logos” (study).

1 Nielsen & CGA Data; Rolling MAT, YOY Comparison from June 2018, Low & No Segment UK

2 Global beverage sales share from 2011 to 2016, by beverage type*

3 Heineken® CGA On Premise Measurement Data, May 2018

4 The History Press: The London Beer Flood

   

Mindful Drinking Festival in Bermondsey, Heineken. Photos by Kirsten Holst.

Mindful Drinking Festival in Bermondsey, Heineken. Photos by Kirsten Holst.

Mindful Drinking Festival in Bermondsey, Heineken. Photos by Kirsten Holst.

Mindful Drinking Festival in Bermondsey, Heineken. Photos by Kirsten Holst.