Business calls, blue light and blueberries
UK adults spend 4.5 hours a day on average looking at screens¹
18-24 year olds’ screen time averages over 6 hours a day¹
62.6% of UK employees experience digital eye strain²
Modern life can be tough on the eyes. From pollution and air conditioning to endless notifications and disrupted sleep, eyes face daily challenges. One of the biggest culprits for irritated, tired eyes is prolonged, often unavoidable screen time*. Managing eye strain includes healthy screen habits and adequate lighting and certain products may help support the eyes against the effects of blue light.
The short wavelength of blue light makes it easy to penetrate the eyes. Almost all visible blue light rays pass through the cornea and lens to the retina causing damage and affecting retinal function and shape**. Many innovative solutions have been tried and tested, from blue light glasses to screen protectors. Now, TheraTears® is launching the very first eye drop to contain blue light protection, all from a convenient bottle.
With a UV-filter and blue light shield, TheraTears® newly formulated Screen Eyes drops are an all-in-one defence after long hours in of digital devices or in harsh lighting. And the key ingredient? The power of nature. Blueberries may be small but they pack an antioxidant punch and it’s these antioxidants that neutralise free radicals caused by blue light before they can stress the retina. TheraTears® Screen Eyes is not a replacement for UV-blocking eyewear.
“TheraTears® was the first brand to launch ‘screen eyes’ eye drops in response to consumers, particularly workers and gamers, who were claiming they struggle with dry, stinging eyes after spending a full day or night in front of a screen”, says Stephanie Krikorian, Prestige Consumer Healthcare. “This new formulation offers a blue light protection with blueberry fluid extract which neutralises the free radicals that cause the damage in the eye as a result of screen use. We’re delighted to be launching the first eye drop to offer such protection and really meets a growing need”.
“Symptoms such as dryness, irritation, blurred vision and headaches, often referred to as “screen eyes”, are now among the most common eye complaints I see in my patients”, says Optometrist Mark Holloway from Thomas & Holloway Opticians in Dronfield. “We can all be mindful of how long we spend in front of a screen but the digital age we live in means they are, to a large extent, unavoidable so ensuring eyes are protected is paramount”.
Screens are here to stay but discomfort doesn’t have to be. TheraTears® Screen Eyes 5-in-1 eye drops protect, restore, soothe, hydrate and keep eyes refreshed so they look and feel their best, day after day.
¹College of Optometrists
² https://pubmed.ncbi.nlm.nih.gov/38735811/
*Specsavers https://www.specsavers.co.uk/eye-health/eye-strain#:~:text=Reading%20without%20resting%20your%20eyes,are%20varied%20and%20might%20include:
** https://www.webmd.com/eye-health/what-is-blue-light
