HP-1 is a new focus supplement from Jeremy Lynch, TikTok’s biggest football content creator (with a massive 27m followers on the platform, and 50m followers across all his social channels).
The supplement combines caffeine with theanine, ginkgo, B vitamins, choline and creatine, etc., to sustain the benefits of caffeine and open up your focus throughout the day – with benefits that expand across mental and physical (unlike a cup of coffee, which usually just gets you out of the starting blocks).
This would make a great gift for gym/sports enthusiasts, or anyone looking to kick off the new year with an extra boost of energy.
The supplement is also science-backed through Coventry University, who have performed a desktop review that will soon be followed by a lab-based study.
What is HP-1?
While many supplements promise physical performance gains, HP-1 delivers focus and performance: the one combination we all need in today’s dopamine-addicted world.
You can’t achieve physically or mentally without focus, but it can feel as though the world is designed to make that impossible. We’re living in the Age of Distraction.
HP-1 stands for human performance. Its bespoke formula contains caffeine, creatine and 11 other ingredients that deliver mental clarity to fuel your performance in the moments when you need it most.
Those crucial moments that, without focus, would all too easily slip away.
HP-1 is powered by science and backed by rigorous, independent academic evaluation from Coventry University. You can take HP-1 in the form of capsules. Users see an immediate effect as early as 20 minutes after the first dose, and daily usage has a cumulative, beneficial impact on brain health.
What does it do?
Focus is treated as a nice-to-have, but in fact, it’s the foundation of success in all aspects of life. The unique, proprietary mix of HP-1’s ingredients combine to sharpen focus, fuel steady productivity and ease stress – without any of the jitters or crash.
You can have energy, strength, and motivation, but if your head isn’t locked in when it counts, crucial moments will still slip away.
Who can benefit from it?
We are all, in different ways, struggling with focus:
* On average, our focus is interrupted as often as every three minutes,
and it takes 23 minutes to regain full focus
* Three-quarters of young adults struggle with real-life conversations
and reach for their phones after two minutes
* We check our phones 58 times a day on average
* Nearly half of UK adults believe their attention span is shorter than
it used to be
There are some demographics in particular where the absence of focus is felt more strongly. These are just a few examples:
Always-on professionals: Working hard at a career means making a polished performance when it counts. HP-1 supports people in the moment, to ensure their preparation pays off.
Working parents: for the ultimate plate spinners, HP-1 provides focus to get the work done, and an opportunity to be absolutely present for their loved ones when it matters most.
Gamers: long stints at a screen and often unsociable hours means that gamers need focus and mental clarity at times when their natural body rhythms might not be at their peak. HP-1 helps gamers consistently level up performance at those crucial moments.
Footballers: from the school field to the stadium, if you’re stepping up to take a penalty, you need the laser focus and total concentration that HP-1 provides.
Athletes/fitness fans: HP-1 grants the focus needed to complete tasks efficiently, with mental clarity being the foundation for success. The supplement provides the support ambitious people need to ensure their
preparation pays off.
Students: When it comes to periods of intense study, HP-1 delivers so much more than alternatives like energy drinks. HP-1 helps students stay in the moment longer, with the total focus needed to ace an exam or meet tight deadlines.
What is Jeremy’s involvement?
HP-1 is powered by science and led by content creator Jeremy Lynch. From performing high-level football skills under pressure to conceptualising creative ideas for content, Jeremy saw that the difference between winning and wasting wasn’t only physical – it was mental clarity in the moments that mattered most. Jeremy is founder and CEO of the HP-1 brand.