CANTERBURY TESTS THE NATION’S COMMITMENT TO ENGLAND AS THE HUNT FOR HIDDEN WORLD CUP SHIRTS BEGINS

CANTERBURY TESTS THE NATION’S COMMITMENT TO ENGLAND AS THE HUNT FOR HIDDEN WORLD CUP SHIRTS BEGINS

England rugby fans from across the nation are facing the ultimate test of their Commitment to the Rose, in a special challenge to find new England Rugby World Cup 2015 shirts hidden in secret locations around the country.

Over the next 10 days Canterbury will reveal the co-ordinates for six different locations, each hosting a wooden crate filled with three brand new Rugby World Cup shirts. To unlock the location, fans will need to follow Canterbury’s Twitter account – @CanterburyNZ – and complete a specially designed challenge that will test the perseverance and skill of the most devoted England supporters. Once fans have discovered the co-ordinates, they face a race to reach the hidden crate first, and become one of the very first to get their hands on the new England shirt for the Rugby World Cup.

The participative fan experience comes as part of the ‘Launched by the Loyal’ campaign from Canterbury, rewarding fans who demonstrate their Commitment to the Rose by putting them at the very heart of the new shirt launch.

Fans who arrive after the shirts have been snapped up will be rewarded for their efforts with a discount voucher for use at the Canterbury online store.

Describing the activity, Canterbury Global VP of Product and Marketing, Ian Nelson, said; “Fans are at the heart of our campaign and we wanted to reward their commitment to the rose by giving them the chance to get their hands on their very own England shirt in a fun and innovative way. We want to ensure that the whole nation celebrates what is sure to be an incredible World Cup on home soil”.

To discover where the new England Rugby World Cup shirts are hidden in your area, visit https://www.twitter.com/CanterburyNZ

The new England Rugby World Cup 2015 shirt from Canterbury is available now for pre-sale, and in stores from Friday 17th July, as well as at Canterbury.com and EnglandRugbyStore.com