WIIINGS FOR SPRING: RED BULL UNVEILS THE UK’S FIRST EVER RED BULL SPRING EDITION CHERRY SAKURA, POWERING CONSUMERS TO PUT A SPRING IN THEIR STEP THIS SEASON
LONDON UK, 16th February 2026 – As we look ahead to the seasons changing, where the sun begins to break out and the cold weather begins to finally fade, motivation to get outside, move more, and refocus on fitness goals naturally picks up. To celebrate the new season, Red Bull UK introduces its first ever limited-edition flavour for spring: Red Bull Spring Edition Cherry Sakura, launching Nationwide from 16th February 2026.
Bringing together a floral fusion, Red Bull Spring Edition Cherry Sakura begins with a delicate cherry blossom essence that’s complemented by flavours of rich and sweet fruit cherries, and almond undertones to deliver a smooth and fresh finish. The launch marks the brand’s first ever Spring Edition in the UK, following on from the success of its previous limited edition seasonal flavours. Inspired by the power of the new season, Red Bull Spring Edition Cherry Sakura has been formulated to replicate a bright spring day, where people feel encouraged to get outside and get their steps in.
To celebrate the new launch, and kick off the season in true Red Bull style, the brand has partnered with fitness app Strava, encouraging people to have a spring in their step. Spring always brings a fresh change of pace and, with this, Red Bull is encouraging the nation to step outside and make it their best streak of Strava activity yet. Kicking off from the 29th March to the 26th April, participants who log 300 minutes of outdoor activity on their Strava will be in with the chance of winning a host of prizes including Red Bull Mini Fridge, Strava premium membership and Red Bull Spring Edition cans to provide wiiings for their spring.
So whether it’s a walk to work, a lunchtime run, or a gruelling marathon challenge, Red Bull is challenging the UK to log their movements and elevate their goals, all fuelled by Red Bull Spring Edition Cherry Sakura, available in both full sugar and sugarfree.
Red Bull Spring Edition Cherry Sakura is best served chilled, straight from the can and will be available in all major supermarkets nationwide, with 250ml full sugar (RRP: £1.80), 250ml sugar free (RRP: £1.75), 250ml full sugar 4 pack (RRP: £6.00), 355ml full sugar (RRP: £2.25), and 473ml full sugar (RRP: £2.80).