SAM BURGESS AMAZES LONDONERS WITH LIVE MANNEQUIN APPEARANCE
\nRugby Star Comes to Life in House of Fraser Window for Shop-Front-Selfies<\/p>\n
Rugby sensation Sam Burgess today stunned Londoners by coming to life as a live shop window mannequin, surprising passers-by as he launched Canterbury\u2019s new \u2018Since 1904\u2019 range at House of Fraser\u2019s Victoria store.<\/p>\n
The Bath Rugby star and former rugby league icon was unveiled in the shop window to the shock of commuters, who reacted in disbelief as one of English rugby\u2019s biggest personalities officially revealed the brand new menswear range from Canterbury.<\/p>\n
The area in front of Sam\u2019s window was also transformed into a selfie-haven, as the world\u2019s firstCanterbury\u2019s interactive \u2018Shop Front Selfies\u2019 area allowed fans to grab a quick photo with the sporting celebrity. Using a red carpeted \u2018selfie-spot\u2019, members of the public were able to boast to friends about their moment with the star.<\/p>\n
The \u2018Since 1904\u2019 range from Canterbury, inspired by the brand\u2019s own history in rugby from 1904, is available in selected House of Fraser stores nationwide. The collection includes jerseys, polos and shirts complemented by chinos and cover-ups which all have a sense of history woven throughout the designs. <\/p>\n
Explaining his excitement at being part of the distinctive launch, Sam Burgess said;
\n\u201cBeing in the shop window was a great way to launch the range and interact with fans! I\u2019m delighted to be a part of the \u2018Since 1904\u2019 collection from Canterbury. As a brand steeped in history with rugby, Canterbury understands the lives of players up and down the country, and this range represents the tradition of this great game on and off the field.\u201d
\n \u201cBeing in the shop window was more nerve wracking than pulling on the England shirt! But I\u2019m delighted to be a part of the \u2018Since 1904\u2019 collection from Canterbury. As a brand steeped in history with rugby, Canterbury understands the lives of players up and down the country, and this range represents the tradition of this great game on and off the field.\u201d<\/p>\n
Canterbury\u2019s unique heritage is reflected in both the quality of the range and the nature of its unveiling, with a distinctive launch moment that boughtfor the House of Fraser its first ever live mannequin appearance. store.
\nSpeaking about the launch, Canterbury CEO, Chris Stephenson, said; \u201cRugby values, traditions and behaviours are embedded in everything that we do as a brand. Sam Burgess is the perfect ambassador for our new \u2018Since 1904\u2019 range, and it was amazing to see the reaction of consumers at House of Fraser today.\u201d
\nHouse of Fraser to advise their Quote if they would like to include.<\/p>\n
The \u2018Since 1904\u2019 range retains all the heritage details Canterbury have crafted for over 110 years, including the Canterbury designed rubber button, hoops and chevrons borrowed from classic strips of old, a fit tailored specifically for the rugby physique and the renowned Loop Collar, a design so successful in preventing tears that it still features on jerseys today.<\/p>\n