{"id":76930,"date":"2014-11-25T09:00:48","date_gmt":"2014-11-25T09:00:48","guid":{"rendered":"http:\/\/www.intouchrugby.com\/magazine\/?p=76930"},"modified":"2020-11-09T14:22:07","modified_gmt":"2020-11-09T14:22:07","slug":"firetrap-celebrates-launch-new-blackseal-collection","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/firetrap-celebrates-launch-new-blackseal-collection\/","title":{"rendered":"FIRETRAP CELEBRATES THE LAUNCH OF THE NEW BLACKSEAL COLLECTION"},"content":{"rendered":"<p><strong>FIRETRAP CELEBRATES THE LAUNCH OF THE NEW BLACKSEAL COLLECTION<\/strong><\/p>\n<p>\u2018Deadly Denim\u2019 a spine-tingling, new horror movie inspired ad campaign* has launched for urban clothing brand Firetrap. The ad embraces the brand\u2019s twisted personality channeling the dark arts to create this scary scene. It dramatically previews the new Firetrap Deadly Denim BlackSeal collection, which will be available from 10<sup>th<\/sup> December 2014 on <a href=\"http:\/\/www.firetrap.com\">www.firetrap.com<\/a>.<\/p>\n<p>The #DeadlyDenim campaign will be appearing on TV and online and the ad has been directed by multi-award winning director Ian Pons Jewell. His credits include the short horror film \u00bc\u201d and the acclaimed Naughty Boy music video \u2018La La La\u2019.<\/p>\n<p>The highly atmospheric film centres on a mysterious woman in a trance-like state sitting on a rocking chair in an eerie abandoned house. The objects around her, including an old sewing machine, come to life and under her control to tailor a pair of Firetrap jeans. In the final scene it is revealed that the woman has also used the dark arts to conjure up a man to wear the jeans. The ad Illustrates the darker, edgier side to the Firetrap brand, and also features a cameo for \u2018Deadly\u2019, Firetrap\u2019s iconic cult gnome character.<\/p>\n<p>For more information about Firetrap go to <a href=\"http:\/\/www.firetrap.com\">www.firetrap.com<\/a><\/p>\n<p>Social #deadlydenim<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FIRETRAP CELEBRATES THE LAUNCH OF THE NEW BLACKSEAL COLLECTION \u2018Deadly Denim\u2019 a spine-tingling, new horror movie inspired ad campaign* has launched for urban clothing brand Firetrap. The ad embraces the brand\u2019s twisted personality channeling the dark arts to create this scary scene. It dramatically previews the new Firetrap Deadly Denim BlackSeal collection, which will be [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12381],"tags":[15472,6937,6226,17411,4436,4693],"class_list":["post-76930","post","type-post","status-publish","format-standard","hentry","category-fashion-2","tag-blackseal","tag-celebrates","tag-collection","tag-firetrap","tag-launch","tag-new"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/76930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=76930"}],"version-history":[{"count":2,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/76930\/revisions"}],"predecessor-version":[{"id":638118,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/76930\/revisions\/638118"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=76930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=76930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=76930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}