{"id":76635,"date":"2014-11-22T22:07:19","date_gmt":"2014-11-22T22:07:19","guid":{"rendered":"http:\/\/www.intouchrugby.com\/magazine\/?p=76635"},"modified":"2014-11-24T09:22:52","modified_gmt":"2014-11-24T09:22:52","slug":"2014-welcomes-the-50th-anniversary-of-silhouette","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/2014-welcomes-the-50th-anniversary-of-silhouette\/","title":{"rendered":"2014 welcomes the 50th anniversary of Silhouette, and to celebrate this golden milestone, the innovative ophthalmic brand introduces the 3rd generation of Silhouette Futura Sunglasses."},"content":{"rendered":"
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2014 welcomes the 50th anniversary of Silhouette, and to celebrate this golden milestone, the innovative ophthalmic brand introduces the 3rd generation of Silhouette Futura Sunglasses.<\/p>\n

These futuristic frames are ideal for the fashion-forward, and lovers of a more avant-garde aesthetic. Uniting the heritage of the brand and welcoming the future, these rimless sunglasses with mirrored, three-way split lenses, deliver a striking statement in style.<\/p>\n

Reinforcing the Silhouette expertise on its 50th anniversary with the introduction of the third generation of Silhouette Futura. The lightweight sunglasses are a modern interpretation of the 1974 original, now featuring future-orientated technology and flexible, rimless lenses to withstand the pressures of day-to-day life. This new 2014 design mirrors the key design features of the 1974 frames but with modern developments.<\/p>\n

Available in three different colourways, the Silhouette Futura can be found in a black temple and silver mirrored lenses with a promise of minimalistic coolness a white temple with bronze-coloured mirrored lenses, or a yellow temple with black lens.<\/p>\n

Notes to Editors:<\/p>\n

\u2022 The 2014 represents a modern interpretation of the avant-garde cult eyewear of the 1970s \u2022 Expressive sunglasses in an eye-catching rimless design, combined with inimitable lightness and<\/p>\n

uncompromising wearing comfort as a result of the high-tech SPX+ material \u2022 X-large look: dynamic, powerful, appealing \u2022 Premium lens quality for perfect protection from the sun \u2022 Innovative snap-in system: screwless, invisible, permanently stable plug-in connection between the lens and<\/p>\n

temple construction \u2022 Made of the high-tech SPX+ polymere composite: ultra-light, perfect fit, utmost flexibility, comfortable sit \u2022 Flexible temple with no hinges for pleasant wearing comfort and perfect sit \u2022 Have a look on silhouette.com<\/a> where to get the Futura<\/p>\n

Designer of the 2014 Silhouette Futura sunglasses, Gerhard Fuchs, highlights the design objective of the innovative frames \u2013 ultramodern, sleek frames with extreme lightness \u2013 by saying: \u201cThe original model was made of stiff, heavy acetate. Today\u2019s technology allows us to pair a modern look with optimum wearing comfort\u201d. The essential \u2018comfort\u2019 factor was achieved through the use of SPX+ material to deliver elasticity and remove the need for hinges or screws on the frame. Fuchs continues that the technology behind Silhouette Futura works to exaggerate the futuristic design, where the frames appear to hover on the face and deliver cool-flexibility with up-to-the-minute fashion appeal.<\/p>\n

For further information:<\/p>\n

www.silhouette.com<\/a>; www.facebook.com\/silhouette<\/a> In the App store: Silhouette iMirror<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

2014 welcomes the 50th anniversary of Silhouette, and to celebrate this golden milestone, the innovative ophthalmic brand introduces the 3rd generation of Silhouette Futura Sunglasses. These futuristic frames are ideal for the fashion-forward, and lovers of a more avant-garde aesthetic. Uniting the heritage of the brand and welcoming the future, these rimless sunglasses with mirrored, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12381],"tags":[11116,14855,5040,15436,15454,6610],"class_list":["post-76635","post","type-post","status-publish","format-standard","hentry","category-fashion-2","tag-11116","tag-50th","tag-anniversary","tag-silhouette","tag-sunglasses","tag-welcomes"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/76635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=76635"}],"version-history":[{"count":3,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/76635\/revisions"}],"predecessor-version":[{"id":76791,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/76635\/revisions\/76791"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=76635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=76635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=76635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}