{"id":692078,"date":"2026-06-15T05:35:00","date_gmt":"2026-06-15T04:35:00","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=692078"},"modified":"2026-06-15T17:41:42","modified_gmt":"2026-06-15T16:41:42","slug":"remy-martin-cognac-teams-up-with-the-barbarians-to-drive-vsop-sales-this-fathers-day","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/remy-martin-cognac-teams-up-with-the-barbarians-to-drive-vsop-sales-this-fathers-day\/","title":{"rendered":"R\u00e9my Martin Cognac Teams Up with The Barbarians to Drive VSOP Sales This Father\u2019s Day"},"content":{"rendered":"

R\u00e9my Martin Cognac Teams Up with The Barbarians to Drive VSOP Sales This Father\u2019s Day<\/strong><\/p>\n

* R\u00e9my Martin strengthens its rugby partnerships in the UK to drive VSOP gifting across key Father\u2019s Day trading period
\n* Limited edition Barbarian FC R\u00e9my Martin VSOP gift pack launched across major grocery retailers
\n* Rugby campaign spans major grocery, sport media and on-trade touchpoints, reinforcing R\u00e9my Martin VSOP as a premium Father\u2019s Day gifting choice<\/p>\n

R\u00e9my Martin is bringing its rugby partnerships to the forefront this Father’s Day with a nationwide retail and media campaign featuring The Barbarians and international rugby legends Sir Gareth Edwards and Dan Biggar.<\/p>\n

Rugby continues to provide a rich territory for R\u00e9my Martin VSOP Cognac to reach premium dark spirits drinkers in the UK, and this latest wave of the campaign will be supported by high impact in-store activations to drive incremental sales for the Category during the Father’s Day gifting season.<\/p>\n

The limited-edition Barbarian FC R\u00e9my Martin VSOP gift pack is now available in major UK grocery retailers. Its launch will be supported by in-store and online activations designed to drive seasonal visibility, bringing together occasions of celebration and gifting, particularly around key matches that draw strong engagement among premium spirits consumers.<\/p>\n

Nick Ganich, Marketing Director at R\u00e9my Cointreau says, \u201cR\u00e9my Martin VSOP and the Barbarians both represent a devotion toexcellence, tradition and team spirit. Created especially for Father\u2019s Day, this limited edition beautifully expresses our partnership – celebrating the shared values, camaraderie, and passions that bring people together across generations.\u201d<\/p>\n

Barbarian F.C. President, John Spencer said_: \u201c_The Barbarian F.C. is delighted to partner with world- renowned R\u00e9my Martin V.S.O.P Cognac. Maison R\u00e9my Martin has over 300-years of history mixing tradition and innovation, which is very much in line with the Barbarians core values. It is hugely important to partner with brands who carry those similar traits and passions and with R\u00e9my Martin V.S.O.P Cognac we have that_.”_<\/p>\n

Alongside the matchday activity and trade activations, R\u00e9my Martin continues its partnerships with The Good, The Bad & The Rugby and The Good, The Scaz & The Rugby, with branded segments running across both platforms from 26th May, extending reach in the run-up to Father\u2019s Day.<\/p>\n

Welsh fly-half Dan Biggar will also support the campaign through social and digital content across the Father\u2019s Day period. With 112 international caps across a 15-year career, Biggar brings added credibility and reach among key rugby audiences.<\/p>\n

\"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00e9my Martin Cognac Teams Up with The Barbarians to Drive VSOP Sales This Father\u2019s Day * R\u00e9my Martin strengthens its rugby partnerships in the UK to drive VSOP gifting across key Father\u2019s Day trading period * Limited edition Barbarian FC R\u00e9my Martin VSOP gift pack launched across major grocery retailers * Rugby campaign spans major […]<\/p>\n","protected":false},"author":5,"featured_media":692079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-692078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/692078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=692078"}],"version-history":[{"count":1,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/692078\/revisions"}],"predecessor-version":[{"id":692083,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/692078\/revisions\/692083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/692079"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=692078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=692078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=692078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}