{"id":690614,"date":"2025-12-15T08:15:00","date_gmt":"2025-12-15T08:15:00","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=690614"},"modified":"2026-01-19T11:35:59","modified_gmt":"2026-01-19T11:35:59","slug":"aquaphor-the-fresh-fridge-door-filter-jug","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/aquaphor-the-fresh-fridge-door-filter-jug\/","title":{"rendered":"Meet AQUAPHOR\u2019s New Fridge Door Filter Jug, FRESH: The Smart, Sustainable Jug Built for Modern Living"},"content":{"rendered":"

Meet AQUAPHOR\u2019s New Fridge Door Filter Jug, FRESH: The Smart, Sustainable Jug Built for Modern Living<\/strong><\/p>\n

With cutting-edge filtration and sleek design, FRESH delivers clean, pure water while
\ncutting plastic waste and fitting neatly into every fridge door.<\/p>\n

AQUAPHOR \u2013 the UK\u2019s fastest-growing brand in water filtration \u2013 introduces its latest
\ninnovation for sustainable hydration with the launch of a new water filter jug: FRESH.
\nCombining advanced filtration and a minimalist aesthetic built for everyday life, the new
\nFRESH jug joins Aquaphor\u2019s leading wider range, helping UK households make a simple
\nswitch with a lasting impact – improving water quality, cutting plastic waste, and taking daily
\nwellness routines to the next level. FRESH proves that function and beauty can go hand in
\nhand. From countertop use to fitting perfectly in the fridge door, the jug delivers
\nhigh-performance filtration in a form that fits in effortlessly at home.<\/p>\n

FRESH brings a smarter way to stay hydrated, everyday. With a generous 3.2 litre capacity
\nin a compact, clean-lined form and coming in three colours – black, grey and white – it\u2019s
\nperfect for modern minimalists, and designed to slot effortlessly into busy routines. Using
\nFRESH, regular hydration supports clearer thinking, brighter energy, and a lighter
\nenvironmental footprint.<\/p>\n

FRESH is fitted with AQUAPHOR\u2019s high-capacity Maxfor+ filter cartridge, engineered to
\nreduce chlorine, limescale, heavy metals, pesticides, microplastics, PFAS and other
\ncommon tap water impurities – whilst preserving essential minerals for healthier,
\nbetter-tasting hydration. With an effective filter lifespan of up to 200 litres, AQUAPHOR offers
\na practical, everyday solution to improved water quality at home.<\/p>\n

A recent AQUAPHOR survey reveals that over 40% of people still drink unfiltered tap
\nwater, while concerns about taste, limescale, health risks, PFAS and microplastics are
\ngrowing. Among those who do filter, 60% use a jug, and more than half of respondents cited
\nmicroplastics and long-term health effects as top concerns. Filter performance ranked as the
\nmost important factor when choosing a filtration system, followed by cost. Encouragingly,
\n80% of consumers said they would be more likely to purchase from a brand that offers a
\nrecycling scheme – a clear signal that sustainability matters more than ever.<\/p>\n

Crafted from BPA-free, food-grade materials, every AQUAPHOR jug is designed to deliver
\nconsistently fresh, great-tasting water with every pour. From compact, fridge-door-friendly
\ndesigns to larger jugs ideal for family use, the wider AQUAPHOR range, available in a range
\nof colours and finishes, brings thoughtful design and advanced filtration together for a trusted
\nway to hydrate more sustainably.<\/p>\n

AQUAPHOR\u2019s free UK-wide recycling programme, in partnership with ReFactory™ (a
\ndivision of MYgroup), makes it easy to reduce waste and close the loop: used filters can be
\nreturned free via Royal Mail to be repurposed into new household items \u2013 helping
\nconsumers make more conscious choices without sacrificing convenience or design.
\nAQUAPHOR\u2019s new FRESH Water Filter Jug is available to buy from \u00a319.99 across
\nAmazon, Tesco Marketplace, Debenhams, The Range, B&Q & Wilko, Robert Dyas,
\nAQUAPHOR TikTok shop, AQUAPHOR Instagram shop, and the AQUAPHOR Website<\/a><\/span><\/span>.<\/p>\n

Nigel Wheeler, Managing Director of AQUAPHOR UK, comments:<\/p>\n

\u201cOur research shows that people want more than just clean water – they want reassurance.
\nConcerns about microplastics, forever chemicals, water taste, and long-term health are
\ndriving a shift in how households approach hydration. With the launch of FRESH we\u2019re
\noffering beautifully designed solutions that delivers high-performance filtration and align with
\nreal consumer values \u2013 including affordability, sustainability, and peace of mind.\u201d<\/p>\n

\"\" \"\" \"\" \"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Meet AQUAPHOR\u2019s New Fridge Door Filter Jug, FRESH: The Smart, Sustainable Jug Built for Modern Living With cutting-edge filtration and sleek design, FRESH delivers clean, pure water while cutting plastic waste and fitting neatly into every fridge door. AQUAPHOR \u2013 the UK\u2019s fastest-growing brand in water filtration \u2013 introduces its latest innovation for sustainable hydration […]<\/p>\n","protected":false},"author":5,"featured_media":690916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-690614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/690614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=690614"}],"version-history":[{"count":3,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/690614\/revisions"}],"predecessor-version":[{"id":690921,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/690614\/revisions\/690921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/690916"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=690614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=690614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=690614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}