{"id":682959,"date":"2024-06-03T12:21:25","date_gmt":"2024-06-03T11:21:25","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=682959"},"modified":"2024-06-03T14:59:17","modified_gmt":"2024-06-03T13:59:17","slug":"keith-prowse-launch-beyond-the-game","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/keith-prowse-launch-beyond-the-game\/","title":{"rendered":"Keith Prowse launch Beyond The Game; A new insights paper diving into sports hospitality insights, trends and their drivers"},"content":{"rendered":"

Have you ever thought about what drives individuals to purchase or attend a live sporting event \u2013 and what makes them opt for \u2018premium\u2019?<\/p>\n

Keith Prowse are the premium Experience Experts, and have been for over 220 years and counting \u2013 that\u2019s why they recently launched a brand-new whitepaper entitled Beyond the Game<\/strong>!<\/p>\n

Download the full piece via the link below, but here is a summary of the key insights:<\/p>\n

\u2022 Going out is in<\/strong>; Quality, prolonged time together is a key currency in this day and age \u2013 we\u2019re all always busy\/ always-on, so coming together for events is ever-so-more valuable.
\nThe pandemic especially initiated a shift from prioritising material objects, to prioritising memorable experiences.<\/p>\n

\"\"<\/p>\n

\u2022\u00a0Purpose<\/strong> is key, but values<\/strong> as to why we attend events are more disparate<\/strong> \u2013 and more innovation\/ diverse formats (i.e. the growth trajectory of women\u2019s sport e.g. Red Roses) means more choice.<\/p>\n

\u2022\u00a0There is an emerging trend of \u2018multigenerational days out\u2019<\/strong>; with the economic landscape as it is, it is the \u2018grandparent\u2019 generation that are \u2018premiumising\u2019\u2026but often taking their kids and grandkids along for the ride.<\/p>\n

\u2218 A favourite genre of event within this trend is concerts, which Keith Prowse are witnessing first-hand being the Official Hospitality Partner of BST Hyde Park 2024!<\/p>\n

\u2022\u00a0Premium experiences provide ease<\/strong> (e.g. guaranteed seats), elevation<\/strong> (e.g. better seats\/ views of the action) and access<\/strong> (e.g. early, private access for some events).<\/p>\n

\u2022\u00a0Contributors within include luxury events consultants who have worked at the likes of the FIFA World Cup (Fernanda Graeff<\/strong>), Elle, Esquire and Women\u2019s Health Magazines (Victoria Archbold<\/strong>) \u2013 and the CEO of the Women\u2019s Sport Trust, Tammy Parlour<\/strong>.<\/p>\n

To tie this all together, we\u2019ll leave you with this from Dr Thomas Gilovich – psychology professor at Cornell University:<\/p>\n

\u201cOur experiences are a bigger part of ourselves than our material goods. You can really like your material stuff. You can even think that part of your identity is connected to those things, but nonetheless they remain separate from you. In contrast, your experiences really are part of you. We are the sum total of our experiences<\/strong>.\u201d<\/p>\n

Download your very own complimentary copy of the full whitepaper, right HERE<\/a><\/span>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever thought about what drives individuals to purchase or attend a live sporting event \u2013 and what makes them opt for \u2018premium\u2019? Keith Prowse are the premium Experience Experts, and have been for over 220 years and counting \u2013 that\u2019s why they recently launched a brand-new whitepaper entitled Beyond the Game! Download the […]<\/p>\n","protected":false},"author":5,"featured_media":682960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-682959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/682959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=682959"}],"version-history":[{"count":3,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/682959\/revisions"}],"predecessor-version":[{"id":682978,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/682959\/revisions\/682978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/682960"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=682959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=682959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=682959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}