![](\"https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2023\/06\/Flamin-Good-Beer-16-615x923.jpg\")
<\/p>\n* Launching on 15th May, \u2018Flamin\u2019 Good Pale\u2019 is a dry, crisp pale ale boasting citrus and stone fruit notes<\/p>\n
* The collaboration aims to promote the power of sharing a drink to check in with friends as a simple yet effective way to start important conversations<\/p>\n
<\/p>\n
May 2023: Craft beer brand People\u2019s Captain has teamed up with swimwear giants Budgy Smuggler to announce the launch of \u201cFlamin\u2019 Good Pale\u201d. The new product – a dry, crisp pale ale – is set to be a
\nhit with beer lovers and sun worshippers alike, boasting citrus and stone fruit notes that position it as the perfect drink for the upcoming summer sessions.<\/p>\n
The product\u2019s brightly coloured can and packaging design oozes connotations of positivity, summer vibes, and relaxation, with a sunglass-wearing, beer-drinking flamingo front and centre. To accompany the beer, there is a limited range of Men\u2019s Smugglers and Women\u2019s Smugglettes One Pieces also being released in the same vibrant design.<\/p>\n
Flamin\u2019 Good Pale launches to coincide with Mental Health Awareness Week, which focuses this year on the theme of anxiety. The product launch leads with the strapline: \u201cThe Only 6 Pack You Need This Summer\u201d, encouraging body positivity as the return of warm weather prompts Brits to fish out their Budgy Smugglers from the back of their drawers. A survey [2] from the Mental Health Foundation shows over one-third of British adults feel anxious because of their body image.<\/p>\n
Founded by ex-Rugby professional Greg Bateman, People\u2019s Captain\u2019s mission is to encourage consumers to make their social moments count, after Greg himself experienced first-hand how a pint with a mate can act as a vital platform towards prioritising your mental health.<\/p>\n
\u201cWe\u2019re thrilled to be partnering with a brand as iconic as Budgy Smuggler,\u201d said Greg Bateman, founder of People\u2019s Captain. \u201cWith the warm weather returning, Budgy Smuggler\u2019s feel-good brand felt like a natural fit to work with to promote mental health and body positivity during the summer months. What we\u2019ve produced is what the name suggests, a flamin\u2019 good ale, and we hope this beer will be as refreshing as it is inspiring for people to reach out and connect with others.\u201d<\/p>\n
10% of sale proceeds will go towards the People\u2019s Captain Foundation. The foundation sits at the heart of the People\u2019s Captain brand, and is on a journey to raise \u00a31m to support mental health initiatives across the UK. By purchasing this product, consumers can enjoy a refreshing drink while contributing to a great cause.<\/p>\n
Bridget De Jong, Social Smuggling Strategist at Budgy Smuggler, commented: \u201cWe’re stoked to be working with People’s Captain to release this limited edition Flamin’ Good Pale. It truly is the only 6
\npack you need this summer. We hope it can encourage people to crack a beer with their mates, start a conversation and have a laugh\u201d.<\/p>\n
The limited-edition 6 pack will be available to purchase for RRP \u00a315 from the People\u2019s Captain\u2019s and Budgy Smuggler UK websites on 15th May. Customers can expect a pale ale that not only tastes great but
\nalso comes with a positive message. As the weather gets warmer, there\u2019s no better time to crack open a cold beer, enjoy the sunshine, and start a conversation with your friends. People\u2019s Captain and Budgy Smuggler will certainly cheers to that.<\/p>\n
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The Only 6 Pack You Need This Summer: People\u2019s Captain teams up with iconic swimwear brand Budgy Smuggler to launch craft beer for Mental Health Awareness Week * Launching on 15th May, \u2018Flamin\u2019 Good Pale\u2019 is a dry, crisp pale ale boasting citrus and stone fruit notes * The collaboration aims to promote the power […]<\/p>\n","protected":false},"author":5,"featured_media":676902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-676899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/676899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=676899"}],"version-history":[{"count":1,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/676899\/revisions"}],"predecessor-version":[{"id":676903,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/676899\/revisions\/676903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/676902"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=676899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=676899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=676899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}