\u25cf The average adult Brit experiences 11 intense life moments a year \u2013 from watching their favourite sports team compete (29%), to moving house (62%), getting a promotion (25%) and proposals (40%)<\/p>\n
\u25cf Life is more intense for Gen Z who experience 24 moments a year, compared to only five for Boomers<\/p>\n
\u25cf One in three Brits turns to food after experiencing an intense moment (33%)<\/p>\n
\u25cf Brits see life\u2019s intense moments as an opportunity to gather with loved ones (44%), host a party (26%), or come together to share a snack\/meal (24%)<\/p>\n
\u25cf The new research commissioned by Philadelphia accompanies the launch of Philadelphia Intense \u2013 a unique, new gourmet cream cheese, with an intense flavour experience. This celebrates the opening of \u2018Intense by Philadelphia\u2019, a pop-up experience hosted by chef and TV presenter_ _Gok Wan<\/p>\n
It\u2019s official, life is full of intensity at every turn. But instead of avoiding it, new research has shown Brits actively embrace it, using moments of high drama to connect with their friends and loved ones, over food-sharing moments (24%).<\/p>\n
The average Brit experiences 11 intense life moments a year. Whether it\u2019s moving house (62%), getting married (56%), getting a promotion (25%), or buying a pet (21%) \u2013 all the way through to watching a sports team compete in a make-or-break match (29%) or feasting on the finale of a favourite TV show (19%).<\/p>\n
The research, published today by Philadelphia, reveals that whilst the intense scenarios differ across the country, the way Brits approach them is united.<\/p>\n
One in four people see these intense moments as an opportunity to share experiences with friends and family (25%), host a party (26%), or come together to share a snack or a meal (68%).<\/p>\n
And it seems Brits really are a nation of foodies, as the report highlights that \u2018feasting\u2019 on intense scenarios is the number one go-to (19%). In fact, one in three UK adults state that food and drink go hand-in-hand with these moments and are often the first thing they think of (33%).<\/p>\n
Many Brits use intense life situations as an in-the-moment opportunity to treat themselves and loved ones to whatever food they\u2019re craving (22%), while others prefer to plan snacks in advance (18%). And when it comes to preferred food formulas, Brits have it cracked. The most popular texture-flavour combination features a third crunch, a third creamy, a third crispy with a mighty punch of intense flavour.<\/p>\n
Intense moments come to Gen-Z more often than the average, as they report experiencing 24 intense life moments each year, compared to only 5 moments for Boomers. From these moments, buying a house or getting a promotion make 40% of the Gen-Z generation feel happy, and 32% of Boomers excited.<\/p>\n
Brits can tantalise their taste buds at the Intense by Philadelphia pop-up tour, running from 18th April all the way through to July across the UK.<\/p>\n
Celebrity chef, TV presenter, DJ, and beloved fashionista Gok Wan has created two, new, decadent snacks using the new Philadelphia Intense Garlic & Herbs and Philadelphia Intense Herbes de Provence to help inspire the nation in their intense snacking moments.<\/p>\n
Nancy Galvin, Brand Manager for Philadelphia UK, says: “Life is full of intense moments, but whatever the occasion, it\u2019s clear that the nation likes to mark it with food. With this in mind, we\u2019re bringing the bold flavour of Philadelphia Intense to the UK with a foodie tour that starts in London at Southbank Observation Point and will roll-outm across the UK. People can come down, try out Philadelphia Intense, and experience unique flavour combinations courtesy of the wonderful Gok Wan.\u201d<\/p>\n
Celebrity chef, TV Presenter and DJ, Gok Wan adds: \u201cI love hosting friends and family, especially for stand-out moments in life, so, getting involved with the Intense by Philadelphia pop-up tour is right up my street. I want to help people elevate intense occasions and encourage them to take a moment to enjoy them, and have taken the two new Philadelphia Intense flavours to create a duo of taste-sensation snacks for people to recreate and share with friends. The new, gourmet cheese can be enjoyed however you desire, but I enjoy it slathered on a cracker, with wild mushrooms, onions, and soy sauce.\u201d<\/p>\n
Philadelphia Intense reveals the UK\u2019s top 15 everyday intense moments including:<\/p>\n
* Moving house (62%)
\n* Buying a property (57%)
\n* Breaking up with your partner (57%)
\n* Getting married (56%)
\n* Family feuds (45%)
\n* Marriage proposals (40%)
\n* Watching your team play in a make-or-break match (29%)
\n* Getting a promotion (25%)
\n* Falling over in public (24%)
\n* Getting a pet (21%)
\n* Meeting your celebrity crush or idol (20%)
\n* The series finale of a favourite show (19%)
\n* Sending a message to the wrong WhatsApp chat (17%)
\n* Watching a sex scene in a TV show or film with parents (17%)
\n* Finding forgotten money in your pocket (10%)<\/p>\n
Following its launch in London, the Intense by Philadelphia tour will help Brits mark moments of intensity and can be found popping up alongside national cultural moments such as the Eurovision Final in Liverpool, Birmingham Pride, and the Ashes in Leeds throughout the summer.<\/p>\n
Keep up to date on all Intense by Philadelphia tour dates on @philadelphia_uki<\/p>\n
Snapshot of tour details below:<\/p>\n
\u25cf Eurovision \u2013 Liverpool<\/p>\n
\u25cf Pride Festival \u2013 Birmingham<\/p>\n
\u25cf Royal Ascot<\/p>\n
\u25cf Pride Festival \u2013 London<\/p>\n
\u25cf The Ashes \u2013 Leeds<\/p>\n
\u25cf Wimbledon \u2013 London<\/p>\n
\u25cf Glasgow Pride – Scotland<\/p>\n","protected":false},"excerpt":{"rendered":"
FROM NAIL BITING TO SNACK SHARING: PHILADELPHIA REVEALS HOW BRITS TURN TO FOOD & LOVED ONES TO MAKE MORE OF LIFE\u2019S INTENSE MOMENTS \u25cf The average adult Brit experiences 11 intense life moments a year \u2013 from watching their favourite sports team compete (29%), to moving house (62%), getting a promotion (25%) and proposals (40%) […]<\/p>\n","protected":false},"author":5,"featured_media":676123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-676122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/676122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=676122"}],"version-history":[{"count":1,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/676122\/revisions"}],"predecessor-version":[{"id":676124,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/676122\/revisions\/676124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/676123"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=676122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=676122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=676122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}