{"id":671910,"date":"2022-10-03T10:57:00","date_gmt":"2022-10-03T09:57:00","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=671910"},"modified":"2022-10-05T16:51:13","modified_gmt":"2022-10-05T15:51:13","slug":"gillette-labs-takes-the-effort-out-of-shaving-with-game-changing-new-razor","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/gillette-labs-takes-the-effort-out-of-shaving-with-game-changing-new-razor\/","title":{"rendered":"GILLETTE LABS TAKES THE EFFORT OUT OF SHAVING WITH GAME-CHANGING NEW RAZOR"},"content":{"rendered":"

GILLETTE LABS TAKES THE EFFORT OUT OF SHAVING WITH<\/h3>\n

GAME-CHANGING NEW RAZOR<\/h3>\n

GILLETTE LABS CHANGES THE FACE OF SHAVING WITH LATEST INNOVATION
\nHELPING TO MAKE MEN\u2019S DAYS MORE EFFORTLESS.
\nGILLETTE\u2019S BIGGEST EVER LAUNCH WILL BE THE LAST RAZOR HANDLE YOU EVER
\nHAVE TO BUY, WITH A LIFETIME GUARANTEE.<\/p>\n

\"\"<\/p>\n

Morning routines across the UK are about to get more effortless
\nthanks to the latest drop from Gillette Labs.
\nThe much-hyped new razor from Gillette Labs \u2013 Gillette\u2019s premium innovation hub \u2013 sees the launch
\nof the first ever razor with a built-in exfoliation bar to combine shaving and exfoliation in one effortless
\nstroke. Its sleek, premium metal handle comes with a lifetime guarantee1
\n, making this the last razor
\nguys need to buy, upgrading their shave to look and feel their best, effortlessly.
\n\u201cGillette Labs is a game-changer,\u201d said Matt Thomas, Senior Director for Grooming at
\nP&G. \u201cWe know some guys think shaving is a hassle. Not anymore. This new razor from Gillette
\nLabs combines shaving and exfoliation in one effortless stroke. You get the world-class technology
\nyou\u2019d expect from Gillette, together with beautiful design for the perfect combination of form and
\nfunction. We\u2019re changing the face of shaving and making it effortless.\u201d<\/p>\n

<\/p>\n

Winner of the GQ Award in the \u2018Best Razors\u2019 category, the razor\u2019s built-in exfoliation bar removes
\ndirt and debris from the skin before the blades pass and features Gillette\u2019s most advanced five blade
\ntechnology for a close, comfortable shave. The beautifully designed metal handle comes with a
\nmagnetic stand to securely hold the razor upright, meaning the razor not only looks great on your sink
\nbut also allows your blades to dry fully.
\nThe razor\u2019s unmissable launch will be Gillette\u2019s biggest ever, with the company aiming to surpass the
\niconic Gillette Fusion launch in 2005. Football icons Raheem Sterling and Ian Wright will play central
\nroles, alongside activations from some of the UK\u2019s biggest content creators including Lando Norris
\nand his \u2018Quadrant\u2019 gaming collective. Pre-launch hype has already been building, with over 100,000
\npeople signed up to the Gillette Labs waitlist.
\n\u201cGuys who have tried Gillette Labs tell us they love it \u2013 the consumer testing is better than any Gillette
\nlaunch in history including the iconic \u201cFusion\u201d razor. We will paint the UK and Ireland black and neon
\ngreen across the next few months to ensure this launch is truly unmissable, continuing our history of
\nworking with game-changing ambassadors including Raheem, Ian & Lando,\u201d added Matt Thomas.
\nThe launch will also see a first-ever Gillette Labs takeover of the famous \u2018Gillette Soccer Saturday\u2019
\npartnership with Sky Sports, as well as painting famous UK landmarks such as the Piccadilly lights
\nadvertising space neon green in line with the razors iconic brand colour.<\/p>\n

<\/p>\n

Alongside the razor launch, Gillette Labs is also introducing a new skincare range, including a Quick
\nRinse Shave Foam and Rapid Foaming Shave Gel, designed for smooth strokes and smooth skin, giving
\nguys the tools for an effortless shave from start to finish.
\nThe new Gillette Labs range is available to buy online at Gillette.co.uk
\nas well as in store and online at all major UK retailers.
\n@GilletteUK #EffortlessFlow
\nNotes to Editors
\nGillette Labs Exfoliating Razor – RRP: \u00a322.49*
\nFor more information on the full range, please visit the Gillette Labs press hub or contact GGilletteGroup@hkstrategies.com
\n*pricing is at the sole discretion of the retailer
\nAbout Gillette
\nFor more than 120 years, Gillette has delivered precision technology and unrivalled product performance \u2013 improving the lives of over 800 million consumers around the world. From
\nshaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves,
\nantiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products,
\nvisit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.
\nAbout Procter & Gamble
\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae,
\nDowny\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae.
\nThe P&G community includes operations in approximately 70 countries worldwide. Please visit http:\/\/www.pg.com for the latest news and information about P&G and its brands.
\n1 Lifetime of original purchaser \/ recipient. Retain receipt. Visit Gillette.co.uk\/labs\/warranty for full T&Cs<\/p>\n

\"\" \u00a0\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

GILLETTE LABS TAKES THE EFFORT OUT OF SHAVING WITH GAME-CHANGING NEW RAZOR GILLETTE LABS CHANGES THE FACE OF SHAVING WITH LATEST INNOVATION HELPING TO MAKE MEN\u2019S DAYS MORE EFFORTLESS. GILLETTE\u2019S BIGGEST EVER LAUNCH WILL BE THE LAST RAZOR HANDLE YOU EVER HAVE TO BUY, WITH A LIFETIME GUARANTEE. Morning routines across the UK are about […]<\/p>\n","protected":false},"author":5,"featured_media":671919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-671910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ulster-rugby"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/671910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=671910"}],"version-history":[{"count":3,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/671910\/revisions"}],"predecessor-version":[{"id":672071,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/671910\/revisions\/672071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/671919"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=671910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=671910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=671910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}