{"id":652118,"date":"2021-04-05T11:18:00","date_gmt":"2021-04-05T10:18:00","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=652118"},"modified":"2021-04-05T16:03:08","modified_gmt":"2021-04-05T15:03:08","slug":"new-era-x-the-hundred","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/new-era-x-the-hundred\/","title":{"rendered":"NEW ERA X THE HUNDRED UNVEIL EXCLUSIVE HEADWEAR COLLABORATION WITH LOOKBOOK. thehundred.com"},"content":{"rendered":"

NEW ERA X THE HUNDRED UNVEIL EXCLUSIVE HEADWEAR COLLABORATION WITH LOOKBOOK<\/strong><\/p>\n

\"\"
\nThe collaboration sees The Hundred put its own unique spin on New Era\u2019s iconic 9FORTY and 9FIFTY snapback caps<\/p>\n

31 March 2021:<\/strong> Today, The Hundred – a new 100-ball cricket competition fusing epic
\nentertainment with high energy sporting action – and New Era – the global headwear brand –
\ncome together to release a lookbook featuring a collection of new lifestyle caps designed for
\nthe inaugural competition.<\/p>\n

Shot by award-winning photographer Andrew Whitton, the lookbook brings together the
\nworlds of streetwear and cricket, for the first time on this scale, using bold, colourful imagery
\nto reflect the unique design of The Hundred\u2019s eight city-based teams.
\nThe lookbook release builds towards the launch of The Hundred this July, featuring eight
\nteams across seven cities – London, Birmingham, Nottingham, Cardiff, Manchester, Leeds and
\nSouthampton. Featuring world-class players on the pitch and stars from the world of
\nentertainment off it, The Hundred is set to be this summer\u2019s must-see event.<\/p>\n

Each team\u2019s design and personality is brought to life through New Era\u2019s world renowned
\n9FIFTY and 9FORTY snapback caps. The collection is now available from The Hundred\u2019s newly
\nlaunched online store and selected retailers, alongside various styles in a range of fabrics
\nincluding the lightweight, breathable and UV-protected Diamond Era fabric.<\/p>\n

\"\"<\/p>\n

Alongside the 9FIFTY Stretch Snapback and the 9FORTY, both of which are featured in the
\nlookbook, the 39THIRTY is available for purchase from The Hundred\u2019s online store. Fans can also get their hands on the player kit and merch ready to support their favourite teams this
\nsummer.
\nThis collaboration sees The Hundred join some of the world\u2019s most high-profile sports,
\nincluding NBA, NFL and MLB, in its association and official three-year partnership with New
\nEra.
\nLaurence Joslin, Brand Director EMEA at New Era, said, \u201cWith the sports fan and fashion
\nenthusiast in mind, we have created a unique collection of caps inspired by the essence and
\npersonality of the teams participating in The Hundred. We want to excite the fans and give
\nthem the opportunity to champion their team through headwear.\u201d<\/p>\n

“The 9FIFTY, 9FORTY and 39THIRTY caps are now available with an RRP of \u00a331, \u00a319 and \u00a326 respectively from thehundred.com<\/a><\/span><\/span> from 31 March 2021. To get access to the online store, take part in competitions to win merchandise and tickets and get the latest news for The Hundred, click here<\/a><\/span><\/span>.”<\/p>\n

\"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW ERA X THE HUNDRED UNVEIL EXCLUSIVE HEADWEAR COLLABORATION WITH LOOKBOOK The collaboration sees The Hundred put its own unique spin on New Era\u2019s iconic 9FORTY and 9FIFTY snapback caps 31 March 2021: Today, The Hundred – a new 100-ball cricket competition fusing epic entertainment with high energy sporting action – and New Era – […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-652118","post","type-post","status-publish","format-standard","hentry","category-ulster-rugby"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/652118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=652118"}],"version-history":[{"count":6,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/652118\/revisions"}],"predecessor-version":[{"id":652362,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/652118\/revisions\/652362"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=652118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=652118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=652118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}