{"id":648358,"date":"2021-02-02T08:59:00","date_gmt":"2021-02-02T08:59:00","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=648358"},"modified":"2021-02-02T10:45:37","modified_gmt":"2021-02-02T10:45:37","slug":"velvet-fire","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/velvet-fire\/","title":{"rendered":"We have two words for you this Valentine\u2019s\/Galentine\u2019s Day: Velvet Fire&#8230; DISARONNO\u00ae Velvet &#038; Jack Daniel&#8217;s Tennessee Fire."},"content":{"rendered":"<h3>We have two words for you this Valentine\u2019s\/Galentine\u2019s Day: Velvet Fire.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-648359\" src=\"https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2021\/01\/orro.jpg\" alt=\"\" width=\"615\" height=\"614\" srcset=\"https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2021\/01\/orro.jpg 615w, https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2021\/01\/orro-55x55.jpg 55w, https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2021\/01\/orro-36x36.jpg 36w, https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2021\/01\/orro-115x115.jpg 115w, https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2021\/01\/orro-144x144.jpg 144w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<p>Best served chilled or consumed as a shot, Velvet Fire combines 2 parts Disaronno Velvet and 1 part Jack Daniel\u2019s Tennessee Fire. Opening the door to where Velvet the Italian elegance of Amaretto meets the legendary world of American whiskey, Velvet Fire is the perfect combination of celebration and indulgence that we all need to make 2021 the best year ever.<\/p>\n<p>A drink without seasonality, Velvet Fire is ideal for all occasions. Creating a smooth cinnamon pour, Velvet Fire combines the floral almond character and chocolate and vanilla nuances of Disaronno Velvet\u2019s floral almonds and Amaretto character with nuances of chocolate and vanilla, all while blending the warming notes of cinnamon liqueur and depth of Jack Daniel\u2019s Old No. 7 for an instant creamy classic.<\/p>\n<p>Velvet Fire, which features a 750ml bottle of both Disaronno Velvet and Jack Daniel\u2019s Tennessee Fire, is now available nationwide with a suggested retail price of $49.99. The suggested retail price for Jack Daniel\u2019s Tennessee Fire is $19.99, with Disaronno Velvet available at a suggested retail price of $29.99.<\/p>\n<p><strong>Disaronno and Jack Daniel\u2019s Partner to Launch Velvet Fire<\/strong><\/p>\n<p><strong>Disaronno Velvet and Jack Daniel\u2019s Tennessee Fire Innovate the World of Italian Amaretto and American Whiskey<\/strong><\/p>\n<p>Disaronno, the world\u2019s favorite Italian liqueur\u00b9 and Jack Daniel\u2019s the most valuable spirits brand in the world\u00b2, are proud to announce the launch of Velvet Fire, a national partnership between Disaronno Velvet Liqueur and Jack Daniel\u2019s Tennessee Fire. Best served chilled or consumed as a shot, Velvet Fire combines 2 parts Disaronno Velvet and 1 part Jack Daniel\u2019s Tennessee Fire.<\/p>\n<p>Velvet Fire blends the creamy hints of toffee and apricot from Disaronno Velvet with the warming notes of cinnamon liqueur and unmistakable character of Jack Daniel\u2019s Old No. 7 Tennessee Whiskey for a distinct and smooth cinnamon pour. Velvet Fire opens the door to where the Italian elegance of Amaretto meets the legendary world of American whiskey. A celebratory and indulgent drink without seasonality, Velvet Fire is ideal for any and all occasions.<\/p>\n<p>\u201cDisaronno is honored to partner with Jack Daniel\u2019s to create Velvet Fire,\u201d said Ignacio Llaneza, Vice President of Brand &amp; Trade Marketing for Disaronno. \u201cThe timing was perfect with the exciting growth of both the flavored whiskey and cream liqueur categories. The mixability of Disaronno Velvet combined with Jack Daniel\u2019s Tennessee Fire makes for a very unique tasting experience that will intrigue many palates of spirits and cocktail lovers.\u201d<\/p>\n<p>Launched in April 2020, Disaronno Velvet is the newest innovation to the liqueur category from the iconic Disaronno brand. Bottled at 17% ABV, Disaronno Velvet boasts the floral character of almonds with nuances of chocolate and vanilla, all while providing the quintessential Amaretto flavor profile of Disaronno. Disaronno Velvet is best served over ice, or by adding a touch of Italian elegance to cream cocktails.<\/p>\n<p>Jack Daniel\u2019s Tennessee Fire launched globally in 2016 and has since become one of the top selling flavored whiskies in the world, offering whiskey enthusiasts a new way to enjoy Jack Daniel\u2019s. At 35% ABV, Jack Daniel\u2019s Tennessee Fire is crafted with Jack Daniel\u2019s Old No. 7 Tennessee Whiskey and is naturally infused with a proprietary cinnamon liqueur for a smooth and delicious taste.<\/p>\n<p>\u201cWe\u2019re extremely excited about this new partnership with Disaronno to introduce Velvet Fire to our friends around the country,\u201d said Lauren Richmond, Jack Daniel\u2019s Tennessee Fire Brand Manager. \u201cBringing these two iconic spirits together will build on their popularity and success to leverage the mixability of both brands in a unique way.\u201d<\/p>\n<p>Velvet Fire, which features a 750ml bottle of both Disaronno Velvet and Jack Daniel\u2019s Tennessee Fire, is now available nationwide with a suggested retail price of $49.99. The suggested retail price for Jack Daniel\u2019s Tennessee Fire is $19.99, with Disaronno Velvet available at a suggested retail price of $29.99.<\/p>\n<p>Note\u00b9: source IWSR 2019 &#8211; International Wine &amp; Spirit Research<br \/>\nNote\u00b2: source Interbrand 2020 Best Global Brands<\/p>\n<p><strong>DISARONNO\u00ae<\/strong><br \/>\nDisaronno\u00ae is the world\u2019s favorite Italian liqueur. Featuring an original taste and unmistakable aroma, Disaronno stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed drinks, including the new Disaronno Fizz. Recognizable and versatile, it makes every cocktail one-of-a-kind.<\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.disaronno.com\">www.disaronno.com<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.facebook.com\/Disaronno\">www.facebook.com\/Disaronno<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.instagram.com\/disaronno_official\/\">www.instagram.com\/disaronno_official\/<\/a><\/span><\/p>\n<p>About <strong>Jack Daniel\u2019s<\/strong><br \/>\nOfficially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel\u2019s is the maker of the world-famous Jack Daniel\u2019s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel\u2019s Single Barrel Tennessee Whiskey, Jack Daniel\u2019s Tennessee Honey, Jack Daniel\u2019s Tennessee Fire, Jack Daniel\u2019s Tennessee Apple, Jack Daniel\u2019s Tennessee Rye, Jack Daniel\u2019s Sinatra Select and Jack Daniel\u2019s Country Cocktails. Today, Jack Daniel\u2019s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.<\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.jackdaniels.com\/en-us\/\">www.jackdaniels.com\/en-us\/<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.facebook.com\/jackdaniels\">www.facebook.com\/jackdaniels<\/a><\/span><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.instagram.com\/JackDaniels_US\/\">www.instagram.com\/JackDaniels_US\/<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have two words for you this Valentine\u2019s\/Galentine\u2019s Day: Velvet Fire. Best served chilled or consumed as a shot, Velvet Fire combines 2 parts Disaronno Velvet and 1 part Jack Daniel\u2019s Tennessee Fire. Opening the door to where Velvet the Italian elegance of Amaretto meets the legendary world of American whiskey, Velvet Fire is the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":648360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-648358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ulster-rugby"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/648358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=648358"}],"version-history":[{"count":2,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/648358\/revisions"}],"predecessor-version":[{"id":648712,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/648358\/revisions\/648712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/648360"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=648358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=648358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=648358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}