{"id":642974,"date":"2020-12-15T12:09:00","date_gmt":"2020-12-15T12:09:00","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=642974"},"modified":"2020-12-15T16:41:56","modified_gmt":"2020-12-15T16:41:56","slug":"panto-in-a-box-brewgooder","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/panto-in-a-box-brewgooder\/","title":{"rendered":"Panto In A Box: Brewgooder launches campaign to support the struggling theatre industry. www.brewgooder.com"},"content":{"rendered":"

Panto In A Box: Brewgooder launches campaign to support the struggling theatre industry www.brewgooder.com<\/a><\/span><\/span><\/strong><\/p>\n

<\/p>\n

Once upon a time, in a land close to here
\nAn actor was found gazing into a beer
\nWhilst usually on stage with a face of greasepaint
\nShe\u2019s now out of work due to COVID restraints
\nShe\u2019s one of so many – 2020\u2019s been tough:
\nThe theatre industry has had quite enough!
\nBut Brewgooder has weaved some much needed magic
\nTo make Christmas for actors just a little less tragic\u2026<\/p>\n

24th November 2020: Many actors and theatre freelancers have found themselves out of work this Christmas due to the pandemic and the closing of \u2018non-essential\u2019 services such as theatres and entertainment venues.<\/p>\n

Scottish purpose-driven beer brand, Brewgooder, which already donates all of its profits to clean water projects, has launched a panto-themed selection box of four beers to raise money to support actors and theatre workers struggling over the festive period.<\/p>\n

Each limited-edition \u2018Panto In A Box\u2019 selection pack will include beers from Brewgooder, The Wild Beer Co, Mondo Brewing and The Gipsy Hill Brewing Company, as well as theatre snack favourites from Love Popcorn and Tony\u2019s Chocolonely.<\/p>\n

Beer lovers will also have the chance to watch an exclusive online performance of an original pantomime, \u2018Jack & The Beer Hops\u2019, written by award-winning Scottish author and playwright Johnny McKnight.<\/p>\n

Featuring the characters of Dame Mother Gose, her plucky daughter Jack and their cow Daisy, and \u2018fatcat\u2019 Bawrus Wetherspun, the satirical script will be hosted on the Brewgooder website and will premier on Saturday 12th December for audiences to laugh, boo and hiss at until Dec 31st 2020.<\/p>\n

<\/p>\n

Each \u2018Panto In A Box\u2019 will feature a Jack & The Beer Hops story booklet written by Johnny McKnight where audiences will be able to learn more about each character and the inspiration behind the original performance.<\/p>\n

Proceeds from \u2018Panto In A Box\u2019 will be donated to The Theatre Artists Fund, a charity that provides emergency aid for theatre workers and freelancers across the UK who are in need of urgent and critical financial support following the devastating impact of Covid-19.<\/p>\n

Brewgooder co-founder James Hughes commented:<\/p>\n

\u201cThe pantomime industry is the very bedrock of British humour and culture over the festive season, and to see the theatre and arts communities hit with such devastation is heartbreaking. It\u2019s never been more important to come together, unite industries and look after one another in these strange times, and with social good at the core of all we do, we felt it was only right to support in any way we can.<\/p>\n

We\u2019re so excited to have partnered with the legendary Johnny McKnight who has written an original script that incorporates all the elements of panto that we know and love, but with a topical twist. All proceeds from the performance will go towards supporting actors and theatre workers up and down the country and so I can\u2019t wait to share this special performance and raise a pint to our beloved British theatre industry.\u201d<\/p>\n

Julian Bird, Chief Executive of Society of London Theatre and UK Theatre, commented:<\/p>\n

\u201cWe are so grateful to Brewgooder for this act of generosity, creatively spreading festive cheer while simultaneously providing vital support to struggling theatre professionals across the UK. Since launching in July, the Theatre Artists Fund has provided emergency financial aid to nearly 3000 people, but the demand is still higher than ever, and all donations and fundraising initiatives are hugely appreciated.\u201d<\/p>\n

The \u2019Panto In A Box\u2019 will cost \u00a320.20 and can be ordered from brewgooder.com where punters will also be able to make a voluntary donation to The Theatre Artists Fund. For the full panto experience, theatre lovers are invited to visit brewgooder.com\/panto from the 12th December.<\/p>\n

So let’s raise a glass and a smile and a cheer<\/p>\n

And shout \u2018it\u2019s behind you\u2019 to a horrible year!<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Panto In A Box: Brewgooder launches campaign to support the struggling theatre industry www.brewgooder.com Once upon a time, in a land close to here An actor was found gazing into a beer Whilst usually on stage with a face of greasepaint She\u2019s now out of work due to COVID restraints She\u2019s one of so many […]<\/p>\n","protected":false},"author":5,"featured_media":642978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-642974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ulster-rugby"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/642974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=642974"}],"version-history":[{"count":5,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/642974\/revisions"}],"predecessor-version":[{"id":643352,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/642974\/revisions\/643352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/642978"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=642974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=642974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=642974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}