{"id":624352,"date":"2020-06-29T08:30:00","date_gmt":"2020-06-29T07:30:00","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=624352"},"modified":"2020-06-29T14:06:05","modified_gmt":"2020-06-29T13:06:05","slug":"fud-vitamin-energy","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/fud-vitamin-energy\/","title":{"rendered":"F\u00dcD. VITAMIN ENERGY… Healthy new drink ditches the Dragons to deliver a natural energy boost… (Available On Amazon too) www.brainfud.co.uk"},"content":{"rendered":"

<\/h3>\n

F\u00dcD. VITAMIN ENERGY
\nHealthy new drink ditches the Dragons to deliver a natural energy boost<\/h3>\n

www.brainfud.co.uk<\/a><\/span><\/span><\/p>\n

<\/p>\n

A healthy, natural alternative to traditional energy drinks, F\u00fcd. Vitamin Energy<\/a><\/span> has launched two delicious flavours – Berry & Coconut and Pineapple & Ginger. F\u00fcd combines natural caffeine, B-vitamins and electrolytes with real fruit juices to deliver a completely natural energy boost.
\nAvailable via Amazon.co.uk in sleek 250ml cans (RRP: \u00a31.95), the drinks contain no added sugar, no sweeteners, and are naturally low in calories (7kcal\/ 100ml for Berry & Coconut and 8kcal\/ 100ml for Pineapple & Ginger).
\nF\u00fcd\u2019s launch follows founder Philip Udeh and co-founder Jess Gould pitching their product to potential investors on BBC2\u2019s Dragons\u2019 Den. An episode airing earlier this year saw Philip telling the Dragons how he founded the brand after struggling for years with chronic fatigue due to sickle cell anaemia. Disillusioned by retailers stocking mainly sugary or artificially-sweetened energy drinks, he started a journey to create something better.<\/p>\n

<\/p>\n

The drink, then known as Brain F\u00fcd, piqued the interest of the formidable panel of business leaders, leading to an eventual offer from Peter Jones of \u00a350k for 30% of the company. The deal was agreed by the entrepreneurs in the Den who left with a high profile partner in Peter Jones. After the show and following negotiations with Peter Jones\u2019 team, the duo opted to reject the offer in favour of a crowdfunding campaign via the SEEDRS platform. They successfully exceeded their \u00a3100k target by \u00a310k, bringing more than 200 new investors on board to enable the newly-revamped F\u00fcd. Vitamin Energy to launch in the UK in Spring 2020.<\/p>\n

Philip Udeh commented: \u201cSo many energy drinks on the market are packed with artificial ingredients, preservatives and added sugar. We\u2019re pleased to be offering an alternative that provides a natural and hydrating boost to your energy levels, brain power and muscle function. Being put through our paces on Dragon\u2019s Den was definitely a once in a lifetime experience and it was great to have Peter believe in our concept. We\u2019re also immensely proud to have gained the support of hundreds of investors via our crowdfunding campaign. We want to give people a product which helps them to be at their very best, in a completely natural way.\u201d<\/p>\n

\"\"  \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

F\u00dcD. VITAMIN ENERGY Healthy new drink ditches the Dragons to deliver a natural energy boost www.brainfud.co.uk A healthy, natural alternative to traditional energy drinks, F\u00fcd. Vitamin Energy has launched two delicious flavours – Berry & Coconut and Pineapple & Ginger. F\u00fcd combines natural caffeine, B-vitamins and electrolytes with real fruit juices to deliver a completely […]<\/p>\n","protected":false},"author":5,"featured_media":624359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-624352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ulster-rugby"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/624352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=624352"}],"version-history":[{"count":4,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/624352\/revisions"}],"predecessor-version":[{"id":624899,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/624352\/revisions\/624899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/624359"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=624352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=624352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=624352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}