Premium UK supplement brand LA Muscle has teamed up with Paramount Pictures to celebrate the launch of their new action comedy movie Pain & Gain. The film, in cinemas from 30 August, with nationwide previews August bank holiday weekend 24-26, stars Mark Wahlberg and Dwayne Johnson as two friends who get caught up in a kidnapping plot that goes horribly wrong. <\/p>\n
To mark the collaboration from 25 July to 16 September LA Muscle will be running a competition to win a luxurious holiday for 2 to Miami, Florida, where the movie was shot and set. The prize includes return flights, 3 nights accommodation at the exclusive Fountainebleau Miami Beach Hotel, a Millionaires row sightseeing cruise and travel insurance. <\/p>\n
The partnership and competition will be promoted through a number of channels including The Active Channel (Sky 281 and FreeSat 408) and through the LA Muscle website and social media platforms. <\/p>\n
In additions LA Muscle will also be offering consumers an amazing 25% extra free on all flavours of 2.2kg LA Whey during the promotion.<\/p>\n
Feroz Sadique, Managing Director of LA Muscle said of the partnership, \u201cWe\u2019re delighted to be working with Paramount Pictures on the launch of Pain & Gain. There\u2019s a great relationship between our brand as a sports supplement and the movie which is predominantly set within a gym environment.\u201d <\/p>\n