{"id":44439,"date":"2013-03-26T18:29:47","date_gmt":"2013-03-26T18:29:47","guid":{"rendered":"http:\/\/www.intouchrugby.com\/magazine\/?p=44439"},"modified":"2013-03-27T09:30:04","modified_gmt":"2013-03-27T09:30:04","slug":"mazda-and-contemporary-art-at-milan-design-week","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/mazda-and-contemporary-art-at-milan-design-week\/","title":{"rendered":"Mazda and contemporary art at Milan Design Week"},"content":{"rendered":"<p>For the Lindsay Mazda website CLICK <a href=\"http:\/\/www.lindsaymazda.co.uk\/\">HERE<\/a><br \/>\nLeverkusen, 26 March 2013. Design is clearly a central element of Mazda\u2019s convention-defying attitude toward automobiles. To celebrate its dedication to the functional beauty, as demonstrated by the award-winning \u201cKODO \u2013 Soul of Motion\u201d design of its new generation of cars, Mazda is taking part in Milan Design Week 2013 from 9-14 April. It has set up a special venue in the Italian metropolis, and the all-new Mazda6 with its stunning KODO lines will be there. <\/p>\n<p>Located in Milan\u2019s stylish Zona Tortona district, Mazda Con-Temporary Space (MACS) was conceived as a cultural forum to present contemporary art and design in a variety of forms. Since opening in January, MACS has featured various public exhibitions by Italian artists with \u201cmovement\u201d and \u201csoul of motion\u201d as their central themes. The new Mazda6 flagship has been a \u201cpermanent\u201d fixture at MACS throughout the exhibition period, which goes until late April.<\/p>\n<p>During Milan Design Week, MACS will host the exhibition Forma Fluens by Giuliana Cun\u00e9az. Designed specifically for MACS, this exhibition uses 3D and HD video installations as well as painted screens, sculptures, photographs and drawings to take the viewer on a fascinating virtual journey through a metamorphic landscape exploring nanotechnology and other forms of science.<\/p>\n<p>\u201cMy desire to delve into and capture these types of dynamic transformation processes has much in common with the Mazda approach, which goes beyond merely designing cars,\u201d says Ms. Cun\u00e9az. \u201cIt\u2019s about using the KODO theme to create models where aesthetics and technology are united into an overall design that achieves new levels of harmony and emotion.\u201d<\/p>\n<p>About Milan Design Week<br \/>\nMilan Design Week gives artists, companies and other organisations a prime opportunity to present their design work and installations at locations of their choice throughout the city. It evolved out of the \u201cSalone del Mobile\u201d, an annual furniture fair held since 1961. The largest event of its kind in the world, the Salone currently attracts some 2,500 exhibitors and around 300,000 visitors to the Milan fairgrounds. <\/p>\n<p>About \u201cKODO \u2013 Soul of Motion\u201d<br \/>\nDeveloped under the guidance of Ikuo Maeda, Mazda\u2019s head of design, the prize-winning \u201cKODO \u2013 Soul of Motion\u201d design theme was inspired by the instantaneous movements of animals in the wild. KODO represents the ultimate form of motion, brimming with energy and emotion, and symbolizes Mazda\u2019s devotion to building stunningly fashioned yet exceptionally practical and refreshingly driver-oriented vehicles. Honours bestowed thus far for KODO include Auto Bild\u2019s 2012 European Design Award for the Mazda CX-5 compact SUV, the first KODO production model. The Mazda Takeri, which served as the basis for the all-new Mazda6, also took first place at the German Design Council\u2019s Automotive Brand Contest 2012 in the concept car category. <\/p>\n<p>The MACS exhibit during Milan Design Week<br \/>\nTitle: \t\t\tForma Fluens<br \/>\nArtist: \t\tGiuliana Cun\u00e9az<br \/>\nCurators: \t\tFortunato D\u2019Amico and Barbara Carbone<br \/>\nVenue: \tMazda Con-Temporary Space (MACS), Via Tortona 9, 20144 Milan<br \/>\nDuration: \t\t9-14 April 2013<br \/>\nOpening: \t\tTuesday, 9 April at 8:30pm (by invitation only)<br \/>\nOpening hours: \t9 April: 10am to 8pm<br \/>\n10-11 April: 2pm to 8pm<br \/>\n12-13 April: 10am to 11pm<br \/>\n14 April: 10am to 8pm<br \/>\nAdmission: \t\tFree<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the Lindsay Mazda website CLICK HERE Leverkusen, 26 March 2013. Design is clearly a central element of Mazda\u2019s convention-defying attitude toward automobiles. To celebrate its dedication to the functional beauty, as demonstrated by the award-winning \u201cKODO \u2013 Soul of Motion\u201d design of its new generation of cars, Mazda is taking part in Milan Design [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9672],"tags":[8949,4050,11114,7367,5954],"class_list":["post-44439","post","type-post","status-publish","format-standard","hentry","category-mazda-2","tag-cx-5","tag-ireland","tag-lindsay","tag-mazda","tag-northern"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/44439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=44439"}],"version-history":[{"count":2,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/44439\/revisions"}],"predecessor-version":[{"id":44442,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/44439\/revisions\/44442"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=44439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=44439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=44439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}