{"id":394932,"date":"2018-01-01T21:09:11","date_gmt":"2018-01-01T21:09:11","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=394932"},"modified":"2018-01-18T11:13:17","modified_gmt":"2018-01-18T11:13:17","slug":"functional","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/functional\/","title":{"rendered":"What has your cookie done for you lately™?"},"content":{"rendered":"

<\/h3>\n

What has your cookie done for you lately™?<\/h3>\n

Functional Decadence<\/h3>\n

www.thecookiedepartment.com<\/a><\/p>\n

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TWITTER<\/a> | FACEBOOK<\/a> | PINTEREST<\/a> | INSTAGRAM<\/a><\/p>\n

The Los Angeles based food brand, The Cookie Department\u00ae proves that cookies are not all created equal. Their unique offering is a line of all-natural individually packaged Fully Functional Cookies\u00ae that contain zero artificial preservatives or trans-fats. They start with clean ingredients and classic cookie formulations, and fortify them with unique and innovative elements to provide consumers extra benefits in every bite. Whether you\u2019re training for a marathon, in the running for VP, hiking a trail, running around the playground or drilling for an exam, The Cookie Department\u00ae has a cookie for you!
\nThe idea of creating Fully Functional Cookies\u00ae took shape one afternoon in 2009 as Akiva Resnikoff refueled with a jolt of caffeine and a sweet snack at the original Peet\u2019s Coffee in Berkeley CA. He noticed other patrons also experiencing an afternoon slump, and decided to combine his love of coffee and baking to create a functional treat. After over 50 trial and error cookie batches in his mother\u2019s kitchen, the first fully functional cookie, the Awaken Baked\u00ae was realized.<\/p>\n

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\nInfused with coffee and chocolate, the Awaken Baked\u00ae was the jolt the Bay Area needed. The caffeinated cookies were a hit as fitness centers, cafes, college campuses and specialty markets from Berkeley to San Francisco, stocked their shelves. Today, The Cookie Department\u00ae is a nationally distributed brand offering discerning customers five kosher, fully functional and decadent cookie options, including:
\n\u25cf Tough Cookie™ \u2013 Peanut butter toffee cookie with 10 grams of rBST free whey protein
\n\u25cf Great Full\u00ae \u2013 Sweet potato cranberry oatmeal antioxidant cookie (vegan)
\n\u25cf Snap Back\u00ae \u2013 Ginger and cayenne spiced cookie
\n\u25cf Chocolate Chip Nookie™ \u2013 Rich chocolate chip cookie infused with Maca Root
\n\u25cf Awaken Baked\u00ae – Double chocolate chip cookie containing 40 mg of Fair Trade coffee
\nThe Cookie Department\u2019s line of Fully Functional Cookies\u00ae are available at select specialty markets, juice and smoothie bars, gyms, college campuses, cafes, sporting goods stores, movie theaters, hotels, and grocery stores throughout the country. Additionally, some of the largest tech companies in Silicon Valley, Silicon Beach and Austin Texas keep their employees energized with a steady supply of functional treats.
\nTo find a location near you, order online or inquire about having The Cookie Department\u00ae provide product to your company, please visit their website at www.thecookiedepartment.com<\/a> or call 510.803.3002 ext 1<\/p>\n

AKIVA RESNIKOFF Founder & CEO<\/strong>
\n The Cookie Department\u00ae<\/strong><\/p>\n

The Caffeine Fueled Lightbulb Moment<\/strong><\/p>\n

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Back in 2009, while enjoying an espresso and cookie at his local coffee shop, the original Peet\u2019s Coffee in downtown Berkeley, CA, Akiva Resnikoff noticed the throngs of other patrons also fueling their afternoon slumps with coffee and sweets. That\u2019s when the \u201clightbulb\u201d moment hit; could he use his love of baking and experience in the functional beverage industry to create a decadent, caffeine rich treat by adding coffee caffeine to a cookie? He enlisted his mother, Denise Resnikoff, a skilled baker herself, and after over 60 double chocolate coffee trial-and-error batches in his mother\u2019s kitchen, the Awaken Baked\u00ae cookie was finally perfected.<\/p>\n

A Passion Project<\/strong><\/p>\n

With a certificate in pastry arts, a background in sales and marketing within the functional beverage industry, a full-time career in business development at an artisan bread company, and the vision of bringing innovation and functionality to packaged baked goods, Resnikoff became a one- man cookie band. In his spare time, he formulated recipes, baked, packaged, marketed and delivered cookies to local cafes and retail stores.<\/p>\n

This Cookie Thing Might Be More Than Just a Hobby<\/strong><\/p>\n

Over the next several years Resnikoff committed himself to cookies full time, and expanded the line to include vegan, protein enhanced, macro friendly, kosher, and superfood treats; all made with natural ingredients and never containing artificial preservatives or trans-fats.
\nToday, as CEO of a growing cookie brand Resnikoff is no longer in the kitchen or behind the wheel of a delivery van. Staying true to the passion that launched it all, he still enjoys baking with his mother in his spare time.<\/p>\n

\"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

What has your cookie done for you lately™? Functional Decadence www.thecookiedepartment.com TWITTER | FACEBOOK | PINTEREST | INSTAGRAM The Los Angeles based food brand, The Cookie Department\u00ae proves that cookies are not all created equal. Their unique offering is a line of all-natural individually packaged Fully Functional Cookies\u00ae that contain zero artificial preservatives or trans-fats. […]<\/p>\n","protected":false},"author":5,"featured_media":394945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[19839,23802,17979],"class_list":["post-394932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs","tag-cookie","tag-decadence","tag-functional"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/394932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=394932"}],"version-history":[{"count":3,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/394932\/revisions"}],"predecessor-version":[{"id":395105,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/394932\/revisions\/395105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/394945"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=394932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=394932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=394932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}