![\"\"](\"https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2017\/10\/1798865_1607882136090987_1144901423216880034_n.png\")
<\/h3>\nResults of Study Demonstrate Benefits of Swapping Showerheads To Haircare Routine.\u00a0www.methven.com<\/a><\/h3>\n![\"\"](\"https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2017\/10\/Methven-Aio-Shower-Front-Hero-Horizontal-copy_preview.jpeg\")
<\/p>\n
FACEBOOK<\/a> | TWITTER<\/a><\/p>\nIn a bid to find the \u2018Perfect Rinse\u2019, global shower brand Methven has revealed the results of a new study investigating the benefits of swapping showerheads to improve hair care \u2013 80% of participants said that swapping their showerhead rinsed their hair quicker.<\/p>\n
Furthermore, results from the four-week focus group study in the UK showed that three-quarters (73%) of those who took part in the product trial believed their hair looked healthier and shinier.<\/p>\n
Methven conducted research into the public\u2019s hair washing routine with particular focus on how a showerhead can make the hair rinsing process quicker, easier, more enjoyable and most importantly, more efficient.<\/p>\n
A focus group panel* swapped their existing showerhead and road-tested its most awarded product, the Aurajet\u00ae Aio. Not only does the shower handset boast a unique halo-shaped design, it also contains innovative technology creating a distinctive fan like spray pattern, providing a greater spray force and double the water coverage in comparison to conventional showerheads.<\/p>\n
![\"\"](\"https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2017\/10\/pexels-photo-192474.jpeg\")
<\/p>\n
Participants attended an initial focus group prior to testing the product. A series of questions were asked to determine factors such as; buying habits, brand loyalty, personal and brand image and attitudes towards haircare. Questions included: \u201cWhat\u2019s the average length of time it takes to wash your hair?\u201d, \u201cHow much do you spend on haircare a month?\u201d and \u201cHow important is it to you that your hair looks good?\u201d<\/p>\n
The research revealed that, although the majority of participants spent between \u00a350-\u00a3100 every month on haircare, none of the panel had considered changing or upgrading their showerhead in a bid to improving their haircare results.<\/p>\n
Participants spent four weeks putting the product to the test and the headline, post-trial results from the group were as follows:<\/p>\n
\u00b7 93% of participants stated they would choose the Aurajet\u00ae Aio over their previous handset<\/p>\n
\u00b7 87% of participants would recommend Methven to a friend<\/p>\n
\u00b7 80% claimed that the showerhead rinsed their hair quicker in comparison to their previous handset<\/p>\n
\u00b7 73% believed that their hair looked healthier and shinier due to the Aurajet\u00ae Aio showerhead<\/p>\n
\u00b7 60% agreed that the handset was an investment for long-term hair healthiness<\/p>\n
![\"\"](\"https:\/\/www.intouchrugby.com\/magazine\/wp-content\/uploads\/2017\/10\/Methven-Aio-Shower-Spray-Vertical-_preview.jpeg\")
<\/p>\n
The overwhelming majority stated that they would favour the handset over their previous showerhead and agreed the product rinsed their hair more effectively. One participant said: \u201cIt definitely took half of the time to rinse my hair\u2026 it\u2019s the Dyson of showerheads!\u201d while another claimed \u201cI\u2019ve used less conditioner because I\u2019ve found that my hair is in better condition since using the showerhead.\u201d<\/p>\n
Clare Ward, spokesperson, at Methven UK, said: \u201cWe spend a lot of time studying and researching what people want from their shower. We commissioned this study in a bid to improve our understanding of haircare routines as we strive to find the perfect rinse.<\/p>\n
\u201cThere\u2019s one striking finding from the study, and that is while average spend on haircare products is high \u2013 between \u00a350 and \u00a3100 every month when cleaning, conditioning, colouring and styling is taken into consideration \u2013 not one participant had previously considered making a small investment in a new shower head to enhance their haircare results.<\/p>\n
\u201cYet the results of such an upgrade are clear with three-quarters saying that by using our Aurajet\u00ae Aio showerhead improved the look of their hair compared to their existing shower.<\/p>\n
\u201cConsumers understand the benefits of a good-quality straightener and hairdryer but it seems there is some work still to be done in conveying the benefits of a new showerhead in achieving the perfect rinse.\u201d<\/p>\n
*Focus group panel contained 15 participants<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Results of Study Demonstrate Benefits of Swapping Showerheads To Haircare Routine.\u00a0www.methven.com FACEBOOK | TWITTER In a bid to find the \u2018Perfect Rinse\u2019, global shower brand Methven has revealed the results of a new study investigating the benefits of swapping showerheads to improve hair care \u2013 80% of participants said that swapping their showerhead rinsed their […]<\/p>\n","protected":false},"author":5,"featured_media":364753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7316,23322,17777,4221,17077,23324,14665,23323,5745],"class_list":["post-364752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs","tag-benefits","tag-demonstrate","tag-haircare","tag-results","tag-routine","tag-showerheads","tag-study","tag-swapping","tag-to"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/364752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=364752"}],"version-history":[{"count":1,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/364752\/revisions"}],"predecessor-version":[{"id":364758,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/364752\/revisions\/364758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/364753"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=364752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=364752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=364752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\nIn a bid to find the \u2018Perfect Rinse\u2019, global shower brand Methven has revealed the results of a new study investigating the benefits of swapping showerheads to improve hair care \u2013 80% of participants said that swapping their showerhead rinsed their hair quicker.<\/p>\n
Furthermore, results from the four-week focus group study in the UK showed that three-quarters (73%) of those who took part in the product trial believed their hair looked healthier and shinier.<\/p>\n
Methven conducted research into the public\u2019s hair washing routine with particular focus on how a showerhead can make the hair rinsing process quicker, easier, more enjoyable and most importantly, more efficient.<\/p>\n
A focus group panel* swapped their existing showerhead and road-tested its most awarded product, the Aurajet\u00ae Aio. Not only does the shower handset boast a unique halo-shaped design, it also contains innovative technology creating a distinctive fan like spray pattern, providing a greater spray force and double the water coverage in comparison to conventional showerheads.<\/p>\n
<\/p>\n
Participants attended an initial focus group prior to testing the product. A series of questions were asked to determine factors such as; buying habits, brand loyalty, personal and brand image and attitudes towards haircare. Questions included: \u201cWhat\u2019s the average length of time it takes to wash your hair?\u201d, \u201cHow much do you spend on haircare a month?\u201d and \u201cHow important is it to you that your hair looks good?\u201d<\/p>\n
The research revealed that, although the majority of participants spent between \u00a350-\u00a3100 every month on haircare, none of the panel had considered changing or upgrading their showerhead in a bid to improving their haircare results.<\/p>\n
Participants spent four weeks putting the product to the test and the headline, post-trial results from the group were as follows:<\/p>\n
\u00b7 93% of participants stated they would choose the Aurajet\u00ae Aio over their previous handset<\/p>\n
\u00b7 87% of participants would recommend Methven to a friend<\/p>\n
\u00b7 80% claimed that the showerhead rinsed their hair quicker in comparison to their previous handset<\/p>\n
\u00b7 73% believed that their hair looked healthier and shinier due to the Aurajet\u00ae Aio showerhead<\/p>\n
\u00b7 60% agreed that the handset was an investment for long-term hair healthiness<\/p>\n
<\/p>\n
The overwhelming majority stated that they would favour the handset over their previous showerhead and agreed the product rinsed their hair more effectively. One participant said: \u201cIt definitely took half of the time to rinse my hair\u2026 it\u2019s the Dyson of showerheads!\u201d while another claimed \u201cI\u2019ve used less conditioner because I\u2019ve found that my hair is in better condition since using the showerhead.\u201d<\/p>\n
Clare Ward, spokesperson, at Methven UK, said: \u201cWe spend a lot of time studying and researching what people want from their shower. We commissioned this study in a bid to improve our understanding of haircare routines as we strive to find the perfect rinse.<\/p>\n
\u201cThere\u2019s one striking finding from the study, and that is while average spend on haircare products is high \u2013 between \u00a350 and \u00a3100 every month when cleaning, conditioning, colouring and styling is taken into consideration \u2013 not one participant had previously considered making a small investment in a new shower head to enhance their haircare results.<\/p>\n
\u201cYet the results of such an upgrade are clear with three-quarters saying that by using our Aurajet\u00ae Aio showerhead improved the look of their hair compared to their existing shower.<\/p>\n
\u201cConsumers understand the benefits of a good-quality straightener and hairdryer but it seems there is some work still to be done in conveying the benefits of a new showerhead in achieving the perfect rinse.\u201d<\/p>\n
*Focus group panel contained 15 participants<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Results of Study Demonstrate Benefits of Swapping Showerheads To Haircare Routine.\u00a0www.methven.com FACEBOOK | TWITTER In a bid to find the \u2018Perfect Rinse\u2019, global shower brand Methven has revealed the results of a new study investigating the benefits of swapping showerheads to improve hair care \u2013 80% of participants said that swapping their showerhead rinsed their […]<\/p>\n","protected":false},"author":5,"featured_media":364753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7316,23322,17777,4221,17077,23324,14665,23323,5745],"class_list":["post-364752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs","tag-benefits","tag-demonstrate","tag-haircare","tag-results","tag-routine","tag-showerheads","tag-study","tag-swapping","tag-to"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/364752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=364752"}],"version-history":[{"count":1,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/364752\/revisions"}],"predecessor-version":[{"id":364758,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/364752\/revisions\/364758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/364753"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=364752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=364752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=364752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}