{"id":359225,"date":"2017-10-16T09:01:35","date_gmt":"2017-10-16T08:01:35","guid":{"rendered":"https:\/\/www.intouchrugby.com\/magazine\/?p=359225"},"modified":"2017-10-16T11:49:07","modified_gmt":"2017-10-16T10:49:07","slug":"micellar","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/micellar\/","title":{"rendered":"PANTENE BEAUTY HERO MICELLAR FOR YOUR HAIR DEEP CLEANING WITHOUT STRIPPING IS ACHIEVABLE"},"content":{"rendered":"

PANTENE BEAUTY HERO MICELLAR FOR YOUR HAIR<\/h3>\n

DEEP CLEANING WITHOUT STRIPPING IS ACHIEVABLE<\/h3>\n

\"\"<\/p>\n

Originally designed to help women combat harsh Parisian water, micellar water is now used to cleanse skin of heavier concentrations of toxins, as a result of rising levels of pollution.
\nHair faces these very same challenges. Today, with its special blend of Pro-V<\/p>\n

\u201cUnlike harsh cleansers that can leave hair feeling stripped, Pantene Pro-V Micellar Cleanse & Nourish has a 3-factor design for gentle purification. Firstly, large micelles work on the surface without disrupting the hair\u2019s fibre, secondly the formula has a more neutral PH, so is gentler on hair. Finally, Pantene\u2019s antioxidant nutrients reduce minerals that pose risk to hair\u2019s health\u201d.
\nPrincipal Scientist for Pantene, Dr. Jeni Thomas PhD<\/p>\n

antioxidants and Micellar Complex, Pantene Pro-V Micellar Cleanse & Nourish is the perfect way to combat the issues that daily life throws at your hair such as street fumes, chemical contaminants, and heat pollution, to name but a few.
\nCompared to skin, hair is more exposed to pollution because of its larger surface area and is less equipped to defend itself from impurities. This is because it has no active defensive mechanisms that can utilise some of the substances transferred by pollution; due to this, it\u2019s important to deeply clean hair but not strip it in the process. The added weight from metals, minerals and particles found in air pollution add weight to every strand, which increases roughness and can lead to further damage such as split ends, dull hair, and breakage.
\nUnlike traditional deep cleaning shampoos, the Pantene Pro-V Micellar Cleanse & Nourish Shampoo formula is a special blend of Pro-V nutrients and Micellar Complex that lifts and captures impurities from the surface of the hair whilst maintaining the essential nutrients it needs – so hair is left clean and strong.
\nWhen creating Micellar Cleanse & Nourish, Pantene scientists faced the challenge of creating a product to remove styling residue, excess oils and unwanted minerals without over-cleansing and lifting nutrients that the hair actually needs.<\/p>\n

THE SCIENCE BEHIND MICELLAR FOR YOUR HAIR<\/strong><\/p>\n

PANTENE brings one of skincare\u2019s hottest trends, MICELLAR WATER to hair \u2013 and in doing so, is re-defining what clean means for hair.<\/p>\n

\"\"<\/p>\n

A PANTENE HAIRLIFE SCIENCES study in nine major cities globally found that hair takes on impurities from the air, (minerals, metals and particulates), that make it \u201cgain weight\u201d and become rougher. Hair can also absorb minerals from wash water that can make it appear rough and dull.<\/p>\n

LONDON
\nTHE CITY WHERE HAIR TOOK ON THE MOST METALS<\/p>\n

\"\"<\/p>\n

CALCIUM MAGNESIUM IRIN ALUMINIUM
\nMost common Metals Found On Hair<\/p>\n

STRONG…
\nNOT STRIPPED<\/p>\n

PANTENE\u2019s NEW PRO-V MICELLAR CLEANSE & NOURISH HAIRCARE RANGE has been designed by PANTENE scientists to provide a superior yet gentler clean versus harsh traditional deep cleansers<\/p>\n

This is achieved via a unique 3 factor design:<\/p>\n

1 BIG IS BEST…MICELLE SIZE<\/p>\n

Micelles are large water-activated cleansing complexes that target the hair fibre\u2019s surface where they absorb the excess dirt, residue and particles that clings to hair. Pantene\u2019s micelles are huge \u2013 they\u2019re too large to penetrate beyond the fibre surface, which prevents them from disrupting the hair\u2019s internal nutrient structure<\/p>\n

2 TARGETED CLEANSING<\/p>\n

PANTENE\u2019s nutrient-rich micelles contain anti-oxidants that selectively reduce impurities hair does not need, whilst leaving hair full of the essential nutrients it does need, so hair is left clean and strong\u2026 not stripped.<\/p>\n

3 GENTLER PH<\/p>\n

A more neutral PH provides a gentler clean vs. other deep cleansing shampoos.<\/p>\n

Now women can treat their hair with the same level of care as they treat their skin. Just as women have daily skincare rituals; women can now follow this ideal for their hair thanks to Pantene Pro-V Micellar Cleanse & Nourish.<\/p>\n

\"\"<\/p>\n

New Pantene Pro-V Micellar Cleanse & Nourish Collection is available nationwide from May 2017.
\nThe complete collection includes: \u2022 Pantene Pro-V Micellar Cleanse & Nourish Shampoo, \u00a32.99* \u2022 Pantene Pro-V Micellar Cleanse & Nourish Conditioner, \u00a32.99* \u2022 Pantene Pro-V Micellar Cleanse & Nourish Foam Conditioner, \u00a32.99*<\/p>\n","protected":false},"excerpt":{"rendered":"

PANTENE BEAUTY HERO MICELLAR FOR YOUR HAIR DEEP CLEANING WITHOUT STRIPPING IS ACHIEVABLE Originally designed to help women combat harsh Parisian water, micellar water is now used to cleanse skin of heavier concentrations of toxins, as a result of rising levels of pollution. Hair faces these very same challenges. Today, with its special blend of […]<\/p>\n","protected":false},"author":5,"featured_media":359229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-359225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/359225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=359225"}],"version-history":[{"count":2,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/359225\/revisions"}],"predecessor-version":[{"id":361834,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/359225\/revisions\/361834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media\/359229"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=359225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=359225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=359225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}