www.australianlalpina.co.uk<\/a><\/p>\n \n FACEBOOK<\/a> | INSTAGRAM<\/a> | TWITTER<\/a><\/p>\n With the instantly-recognisable kangaroo emblem, the iconic heritage Italian tennis and lifestyle clothing and apparel brand, Australian L\u2019Alpina, has announced plans to launch its first men\u2019s spring and summer tennis and sports lifestyle clothing collections in the UK.<\/p>\n \n Photo credit Australian L\u2019Alpina, the official technical clothing sponsor to The Internazionali BNL d\u2019Italia at the Foro Italico in Rome<\/p>\n Australian L\u2019Alpina is the official Technical clothing sponsor to The Internazionali BNL d\u2019Italia at the Foro Italico in Rome, featuring the best players in the world where high fashion, fine food, fabulous shopping and celebrity music have made the tournament one of the most glamorous stops on the ATP World Tour.<\/p>\n From the tennis courts of the late 1950\u2019s and early 1960s, the Australian L\u2019Alpina range of sports clothing was synonymous with style, practicality and comfort. By using innovative designs and technically advanced materials, the Australian brand pioneered the modern sports clothing scene and set the way for sports clothing to be also worn as stylish leisurewear.<\/p>\n The trend has continued to the modern era with many of the new breed of professional tennis players adopting the Australian brand. Similarly, the range of clothing is seen as a modern retro styled classic and worn by people who cherish its sporting heritage and unique style.<\/p>\n Australian L\u2019Alpina peaked in the 80\u2019s, boasting sponsorship of many world-famous tennis players, such as Ivan Lendl, Hana Mandlikova, Elena Sukova, Anders Jarrid, Tomas Smid, Andrei Cesnokov, Goran Ivanisevic, Petr Korda and Jiri Novak. Today sponsored players include Frantisak Cermak, Karol Beck Italian No.2, Paolo Lorenzi and not to mention, 3 times World Champions for Italy.<\/p>\n Australian L\u2019Alpina have produced a timeless 2017 summer and spring clothing and apparel range, with the focus placed on the brands rich tennis heritage over the previous 60 years. The attention to detail is just right for today\u2019s men and women who want something that is practical and elegant, and can worn for either for sport or for everyday casual wear. The range has a fresh, urban twist, well-suited to the current trends in UK sports fashion market.<\/p>\n \n Australian Director General, Mr Giordano Maioli, says:<\/p>\n \u201cFashion and tennis go hand-in-hand. Australian were progressive in their thinking back then, backing the best and brightest players and our identity remains central to everything we do. We feel that our new collection is a nod to our past, whist embracing the trends, technologies and raw materials of the future.\u201d<\/p>\n Australian L\u2019Alpina aims to build brand profile in the UK and across the British Isles, over the coming months by looking for product placement and sponsorship opportunities to get involved some tennis tournaments in the UK, young players emerging on to the ATP and WTA tour and other sponsorship of influencers or sporting celebrities.<\/p>\n UK Australian L\u2019Alpina Managing Director, Peter Coulstock, comments:<\/p>\n \u201cThere is a massive opportunity for Australian L\u2019Alpina to grow in the UK sports retail market. With tennis very much on the up in this country and a growing desire for retro, classic tennis and lifestyle sportswear we feel that now is the perfect time for Australian L\u2019Alpina to launch their spring and summer tennis and sports clothing ranges into the UK. Looking good breeds a confidence that you simply can\u2019t buy!\u201d<\/p>\n Outside the elite tennis circles, Australian L\u2019Alpina is 100% made in Italy, worn by over 250 coaches and promising players and is distributed across 13 countries. Additionally, Australian L\u2019Alpina has made it their mission to serve all levels of the lifestyle and tennis sector, from the enthusiast to the elite. With the world\u2019s first pure Merino wool tennis collection announced earlier this year, in collaboration with the Woolmark Company, Australian is proud to uphold its rich heritage and pioneering nature.<\/p>\n Lorenzo Maioli Deputy Director General at Australian L\u2019Alpina, says:<\/p>\n \u201cThe quality, comfort and pleasing aesthetics of the entire range is a combination that has come with a lot of time and persistence. We\u2019re really excited that we\u2019ve been able to meet the demand for a classic collection, with a modern twist and look forward to innovating, expanding and diversifying into different products and territories, soon. \u201c<\/p>\n The illustrious past of Australian L\u2019Alpina is certainly paving the way for an exciting future, both in tennis and fashion.<\/p>\n <\/p>\n The super stylish Australian contrast pique polo shirt is manufactured from a blend of high quality cotton (95%) and elastane (5%) materials and features classic Italian styling based on the retro L\u2019Alpina brand. Its unique design combines Grey, White, Navy or Red body with twin tipped contrast collar , pocket and sleeve trim. Button fastening collared neck.<\/p>\n The Australian polo shirt is ideal for sport and leisure and is available in a choice of sizes.<\/p>\n \u00b7 High quality cotton \/ elastane material<\/p>\n \u00b7 Styled and made in Italy<\/p>\n \u00b7 Classic, retro design<\/p>\n \u00b7 Features the Kangaroo motif on breast<\/p>\n \u00b7 Contemporary short sleeve design<\/p>\n \u00b7 Breast pocket<\/p>\n \u00b7 Australian L\u2019Alpina label<\/p>\n \u00b7 Available in White, Grey, Navy, Coral Red<\/p>\n \u00b7 Small, medium, large, XL and XXL sizes<\/p>\n See more at :-\u00a0www.australianlalpina.co.uk\/collections\/polo-shirts\/products\/68210<\/strong><\/p>\n \n","protected":false},"excerpt":{"rendered":" AUSTRALIAN L\u2019ALPINA LAUNCHES UK\u2019S FIRST HERITAGE TENNIS AND SPORTS LIFESTYLE CLOTHING COLLECTION www.australianlalpina.co.uk FACEBOOK | INSTAGRAM | TWITTER With the instantly-recognisable kangaroo emblem, the iconic heritage Italian tennis and lifestyle clothing and apparel brand, Australian L\u2019Alpina, has announced plans to launch its first men\u2019s spring and summer tennis and sports lifestyle clothing collections in the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[21028,7328,6226,5539,8115,17586,22506,5747,10715,15032],"class_list":["post-322210","post","type-post","status-publish","format-standard","hentry","category-clubs","tag-australian","tag-clothing","tag-collection","tag-first","tag-heritage","tag-lifestyle","tag-lalpina","tag-sports","tag-tennis","tag-uks"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/322210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=322210"}],"version-history":[{"count":3,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/322210\/revisions"}],"predecessor-version":[{"id":635399,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/322210\/revisions\/635399"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=322210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=322210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=322210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Classic polo shirt designed with contrasting colours, short sleeves and breast pocket, made in Italy.<\/h3>\n