{"id":23748,"date":"2012-03-20T10:00:16","date_gmt":"2012-03-20T10:00:16","guid":{"rendered":"http:\/\/www.intouchrugby.com\/magazine\/?p=23748"},"modified":"2012-03-20T14:13:35","modified_gmt":"2012-03-20T14:13:35","slug":"fuel-your-10k-hours-with-new-energy-breakfast-cereal","status":"publish","type":"post","link":"https:\/\/www.intouchrugby.com\/magazine\/fuel-your-10k-hours-with-new-energy-breakfast-cereal\/","title":{"rendered":"FUEL YOUR 10K HOURS WITH NEW ENERGY BREAKFAST CEREAL"},"content":{"rendered":"

A new energy cereal aims to transform the breakfast experience of active people in Britain.
\nFUEL is an energy-packed breakfast granola loaded with large clusters of toasted oats and available in two flavours \u2013 Real Fruit and Chocolate Chunks.
\nAvailable now in more than 450 Tesco stores, the product encourages buyers to \u201cFUEL Your 10k Hours\u201d. Fuel will also be stocked in Sainsbury\u2019s stores from June.
\nThe inspirational brand message is based on the 10,000 hours theory popularised by Dr Anders Ericsson and by author Malcolm Gladwell which maintains that by practising something for that period of time gives you the best chance of excelling in your chosen field.
\nBarney Mauleverer of FUEL said: \u201cYou don\u2019t have to be a Roger Federer, Bear Grylls or Richard Branson to enjoy FUEL, but we wanted to tap into individuals who aim to achieve the best possible results they can whether at work or in their chosen sport or pastime.
\n\u201cNot all of us have the time to commit 10,000 hours but we are inspired and engaged by those people such as top athletes, explorers, adventurers, businessmen and musicians who do.
\n\u201cFUEL devotees are the kind of people who admire the dedication needed to reach the top.
\n\u201cOur customers told us they were bored by the lack of choice in the breakfast cereal aisle which encouraged us to create something genuinely different and inspiring.\u201d
\nContaining only natural ingredients, FUEL is rich in Vitamin B and E, high in fibre and contains guarana extract. It is a blend of both slow release and fast release energy providing an ideal start to the day.
\nBarney added: \u201cWe hope people love our product and also that our 10k hours message energises and inspires them and helps them meet life\u2019s challenges and achieve their goals.\u201d
\nFUEL is available in 400g packs and has a retail sale price of \u00a33.29.
\nwww.fuelyour10khours.com<\/a><\/p>\n

FUEL contains:<\/strong><\/p>\n

\u2022 Riboflavin (vitamin B12) \u2013 it keeps skin, eyes and nervous system healthy. One in ten adults is said to have low vitamin B12 intake.
\n\u2022 B1 \u2013 its main function occurs during the conversion of carbohydrates into energy
\n\u2022 B2 \u2013 vital for growth and for the skin and mucous membranes
\n\u2022 B3 \u2013 helps the body make various sex and stress-related hormones in the adrenal glands. Also improves circulation and reduces cholesterol levels.
\n\u2022 B5 \u2013 important in the manufacture of red blood cells and has been shown in a study to enhance physical endurance.
\n\u2022 B6 \u2013 an essential vitamin for growth
\n\u2022 B9 \u2013 when taken in combination with zinc, it helps the sperm count to improve as well as the overall percentage of healthy sperm
\n\u2022 E – is a potent antioxidant which can alleviate tiredness and improve stamina, reduce blood pressure and may have value in lowering the risk of heart disease.
\n\u2022 Dark chocolate \u2013 lifts your mood by triggering the release of endorphins, the body\u2019s natural feel good chemicals \u2013 which are also the love hormones.
\n\u2022 Guarana \u2013 a natural stimulant which picks you up.
\n\u2022 Pumpkin seeds \u2013 a Top 20 superfood. Contains zinc which is vital for healthy sex organs, reproduction and insulin production.
\n\u2022 Oats \u2013 beneficial for lowering blood cholesterol and one of the great mood-enhancing foods.
\nFUEL is available in two flavours:
\nFUEL Chocolate Chunks
\n\u2022 A tasty blend of crunchy chunks of toasted oats plus antioxidant-rich pieces of 70% cocoa dark chocolate. Also contains the tropical energy booster guarana plus vitamins E, B1, B2, B3, B5, B6, B12 and Folic Acid.
\nFUEL Fruit Loaded
\n\u2022 A tasty blend of crunchy chunks of toasted oats plus a colourful blend of cranberries, redcurrants, blackberries and some chunky pieces of dried apple, peach and strawberry. Also contains the tropical energy booster guarana plus vitamins E, B1, B2, B3, B5, B6, B12 and Folic Acid.
\nThe 10,000 hours theory
\nThe 10,000 hours rule was developed by psychologist Anders Ericsson of Florida State University and made famous by author Malcolm Gladwell in his book Outliers.
\nIn essence, Ericsson\u2019s theory suggests that sufficient practice in a particular skill can take anyone to the level of proficiency equivalent to that heard in the playing of a top concert pianist.
\nGladwell took the theory a stage further and said that it could be equally applied to the best sports people, business leaders and performers. For example, he cites the 10,000 hours The Beatles played in Hamburg between 1960 and 1964 or the 10,000 hours spent programming by Bill Gates from the age of 13 \u2013 long before the majority of his peers even knew what a computer was.
\n10,000 hours works out at about 90 minutes practice every day for 20 years.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new energy cereal aims to transform the breakfast experience of active people in Britain. FUEL is an energy-packed breakfast granola loaded with large clusters of toasted oats and available in two flavours \u2013 Real Fruit and Chocolate Chunks. Available now in more than 450 Tesco stores, the product encourages buyers to \u201cFUEL Your 10k […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9304],"tags":[9305,9307,9308,5288,8302,9306,4693,6016,6070],"class_list":["post-23748","post","type-post","status-publish","format-standard","hentry","category-performance-foods","tag-10k","tag-breakfast","tag-cereal","tag-energy","tag-fuel","tag-hours","tag-new","tag-with","tag-your"],"_links":{"self":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/23748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/comments?post=23748"}],"version-history":[{"count":4,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/23748\/revisions"}],"predecessor-version":[{"id":24086,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/posts\/23748\/revisions\/24086"}],"wp:attachment":[{"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/media?parent=23748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/categories?post=23748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intouchrugby.com\/magazine\/wp-json\/wp\/v2\/tags?post=23748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}