WHEYHEY! PROTEIN ICE CREAM LAUNCHES ‘CHECK YOUR TOFFEES’ BANOFFEE FLAVOUR FOR MOVEMBER!

Wheyhey! Protein Ice Cream is the proud partner of Movember 2014 and is raising awareness of the Charity with an exclusive flavour launch

Wheyhey!, the UK’s leading protein ice cream company, is proud to partner with Movember 2014.

To mark the partnership, Wheyhey! is launching a limited edition Wheyhey! Banoffee protein ice cream with the message ‘Check Your Toffees’, to encourage men to think proactively about their health.

The new flavour will be available on Wholefoods, Musclefood and Ocado and Holland & Barrett from mid October. Wheyhey! Protein Ice Cream will also be popping up in London barbers, Movember themed events and male dominated offices and sports clubs across London and the UK, throughout the campaign. The campaign will be activated extensively on Wheyhey’s social media pages, with money can’t buy prizes on offer.

Steph Page, Wheyhey’s Marketing Manager said, “We’re delighted to mark our partnership with Movember by launching our new Banoffee ‘Check Your Toffees’ flavour. Health and fitness is at the heart of our company so a partnership with Movember was a no brainer for us. Whilst Movember communicates a serious message, the guys there know how to do it in a fun, vibrant way and this sits well alongside Wheyhey’s brand personality. They’re a great team and we’re excited to be working with them over the next months, as well as promoting a very worthwhile cause”.

Wheyhey! Protein Ice Cream is also available in chocolate, vanilla and strawberry flavours, and is the perfect way to incorporate protein into your diet in a tasty and fun way. Wheyhey! Protein Ice Cream is made from the highest-quality whey protein isolate, is low in fat and contains no sugar as it has its own natural sweetener* and is gluten free.