HEEET is the perfect blend of sweet and heat for the discerning consumer. Ideal for mixing into cocktails or warming up the night, HEEET is an adventure in a bottle for anyone from maverick to mixologist. “MerryGo Spirits is all about introducing exciting categories and innovation to the spirits industry,” commented founder, Marc Goldberg. “HEEET is the first example of our upcoming product line. I couldn’t be happier with it and believe this is about the best a spicy cinnamon spirit can get.”

MerryGo Spirits partnered with New York based Foundations Marketing Group (FMG) for activations, including Strategic Marketing, PR, Digital Design and Social Media. “In our view, HEEET is an innovative brand with unlimited potential,” stated FMG’s CEO Monika Elling. “We are thrilled for the trade and consumers to experience the journey of discovery, which is the core essence of MerryGo Spirits.”

ABOUT FMG: Foundations Marketing Group (FMG) is a New York based, professional knowledge firm focused on the global wine and spirits sector. FMG’s leadership consists of experienced, international executives with diverse industry backgrounds providing clients with comprehensive market strategies for success. Offering marketing strategies to help brands succeed, FMG anticipates new trends and opportunities in today’s rapidly evolving global wine and spirits marketplace.

Visit MerryGo Spirits: www.merrygospirits.com