Upgrade your snacking game and perfect your picnic with The Mad Butcher’s gourmet meat snacks THE MAD BUTCHER ! madbutcher.co.uk

Upgrade your snacking game and perfect your picnic with The Mad Butcher’s gourmet meat snacks

https://www.madbutcher.co.uk/

Premium pork snacks, “much tastier than Peperami” launch in Ocado.

New to supermarkets, The Mad Butcher is the UK’s first gourmet meat snacking brand.

Set to elevate any snacking situation from picnics to weekend sharing platters, work day lunches to beers with the match, these delicious meat snacking sticks are “much tastier than Peperami,”* according to early taste testers. And, with 31.1g of protein, they’re a protein rich alternative to the usual crisps and nuts.

Crafted for a distinct and moreish flavour, The Mad Butcher’s premium, traditionally produced salami sticks are smoked over beech wood, dried and cured, to give a rich, smoky, premium flavour.

Two products are available in Ocado now: Mad Butcher Classic Salami Sticks, seven sticks of classic pork salami meat, flavoured with garlic and spices, and Mad Butcher Chilli Pork Snacks, seven sticks of pork salami meat, livened with a chilli kick. Both are rich in protein, can be served cold or at room temperature and are RRP £2.25 for seven sticks (70g.)

They’ve been described by Ocado shoppers as: “a light peppery flavour…I prefer these one thousand times to Peperami…”, “much tastier than Peperami…”and “great texture with no nasty bits…”

The meat sticks are created using European age-tested techniques for a superior taste and quality. As well as being available in Ocado, The Mad Butcher products can also be found in selected pubs and bars across the country.

The Mad Butcher brand is part of Sigma Alimentos, a global food business and one of the largest producers of charcuterie in Europe.

The Mad Butcher is available now, RRP £2.25 for a 70g pack at www.ocado.com

*Product review, Ocado.com, June ‘24

www.madbutcher.co.uk