257% Increase In Searches For Fitness Machines Reported By Twenga

London – July 22nd, 2010. UK shoppers are making a last minute dash for that summer beach body as searches for fitness equipment such as cardio riders increased by 257% in just a month, reveals Twenga (http://www.twenga.co.uk) the next-generation shopping search engine.

Visits to cross trainers were up 171%, with rowing machines up 142%, and exercise bikes up 128%. Some online shoppers are clearly willing to brave a last-minute workout during July’s heatwave to get fit for summer.

Fitness equipment Rise in visits
Cardio rider +257%
Cross trainer +171%
Rowing machine +142%
Exercise bike +128%
Visits from 20th June to 19th July 2010, compared with same period a month before.

The most popular brands for fitness equipment are Reebok, V-fit, York, Olympus and Body Sculpture. For cross trainers and exercise bikes, the most searched for criteria was fold-away.

Top fitness equipment brands
Reebok
V-fit
York
Olympus
Body Sculpture

For more information please contact:
Jodie Welton at Connected PR
+44 (0) 7887 780464
twenga@connectedpr.com

About Twenga
Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.

Thanks to its home-grown technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.

Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 14 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia and India displaying more than 250 million offerings from more than 100,000 online shops. Twenga’s sites receive more than 25 million visits per month. In January 2010, Twenga won the Red Herring 100 Global Award, which recognizes the 100 most innovative companies in the world.

Website: www.twenga.co.uk/
Blog: www.twengablog.com/
Twitter: http://twitter.com/twenga_uk/