TASTE THE UNIQUE FLAVOUR OF MARULA FRUIT WITH NEW AMARULA AFRICAN GIN!

TASTE THE UNIQUE FLAVOUR OF MARULA FRUIT WITH NEW AMARULA AFRICAN GIN!

Introducing a NEW take on gin. Amarula African Gin is the ONLY gin made from ‘marula fruitspirit’, giving it a distinctive and exotic taste. AND with every litre of Amarula African Gin sold, £1 goes to the Amarula Trust-supporting elephant conservation and local communities which harvest this special fruit once a year. From the makers of popular Amarula Cream Liqueur comes this premium, complex and utterly uniqueg in, which celebrates the exotic flavours of the indigenous marula fruit–offering a sweet orange flourish with a spicy backbone.

The marula fruit has a rich heritage–for thousands of years across Africa’s subequatorial plains, elephants have been drawn by the scent of ripe marula fruit to gather in anticipation beneath their trees–alerting local communities to start the harvest, running from January to March every year. Each fruit is carefully hand-picked, washed, destoned, pulped and cooled to ensure the best quality, before being distilled into marula fruit spirit. Premium botanicals–juniper berries, orange peel and blossom, and Ghanaian grains of paradise–are then steeped for 24 hours in this complex, yet delicate spirit and later gently distilled in a pot still.

The result is auniquely complex, refreshingly balanced gin which uses only premium ingredients – gentle juniper notes and subtle orange blossom perfectly complement the exotic marula fruit. The recommended serve is with Indian tonic, over ice with a slice of fresh grapefruit for an unexpected twist on the classic G&T. With the gin market maturing, 2022 has seen a rise in consumer demand for continued innovation and distinctive flavours. Amarula African Gin invites gin enthusiasts to discover the flavours of the marula fruit spirit for the VERY first time. Initially available to purchase on Amazon for £28.

What’s more, ahead of its release Amarula African Gin has already been recognised by drinks experts–receiving a Gold Award from the highly regarded Spirits Business Gin Masters in July 2022. Amarula is a purpose-driven brand with a strong commitment to support the wider ecosystem of the marula fruit. The Amarula Trust was originally set up to safeguard the African elephant–vital to the marula fruit harvest–and preserve the legacy of its local communities. Amarula’s charitable function is framed under the Giving as One campaign which splits its work into three main pillars: elephant conservation, empowering people, and strengthening local communities. Follow the elephant stampede and taste marula fruit spirit for the first time – Amarula African Gin is 43% ABV, available on Amazon for £28 for 700ml. Discover more at AMARULA.COM