New Bloom Necklace for the Misfit Shine now available for UK pre-order

For further information, hi-res images or samples please contact marlise@raniericoms.com

3^rd June 2014 – Misfit, makers of Shine, an elegant activity monitor you can wear anywhere, today announces the availability of the new Bloom Necklace in the UK. Bloom is available now for pre-order on Amazon for £69.99. The newest way to wear the Misfit Shine activity monitor, the Bloom Necklace is an elegant, hand-finished, stainless steel pendant that clips to the Shine effortlessly. Featuring a spiraling geometric design on an 18” stainless steel chain, the Bloom necklace celebrates floral patterns and ensures that fitness fans and fashionistas alike can wear stunning jewelry while still tracking their physical activity and sleep.

Capturing refined, understated elegance, Bloom integrates into any wardrobe and is versatile enough for numerous outfits and occasions. The Bloom necklace combined with the Misfit Shine allows for fitness tracking all day and night long and as the Shine is now also available in a number of stunning neutral shades (such as Champagne and Topaz), fitness fans can still make sure they are sporting this season’s hottest trends.

Key features:

• Hand polished stainless steel pendant (1.25” x 2.15”)
• Magnetic: The Shine clips in effortlessly
• Stainless steel chain (18”) with a 2” extender
• Modern, elegant design that complements both casual and nighttime attire

About the Misfit Shine
Shine is an all-metal, lightweight activity monitor, only the size of a £2 coin, that tracks activity including steps, calories, and distance, as well as both light and deep sleep. Double tap Shine to see progress made towards a daily activity goal via a halo of lights.  The Shine can be synced wirelessly with an iOS or Android phone to see relevant details and can be shared with friends via the Misfit Shine app. Waterproof to 50 meters, Shine can be worn anywhere on the body with a variety of accessories including a clasp, leather band, sport band, or necklace.  Unlike other activity trackers, Shine doesn’t require charging – the user replaceable battery lasts up to 6 months.  Made from diamond-cut, aircraft grade aluminum, Shine was designed to be timeless and built to last a lifetime.

Availability: The Bloom necklace is now available to pre-order from Amazon.co.uk for £69.99.

The Misfit Shine in Black, Grey, Champagne and Topaz is available from John Lewis and Amazon for £79.95. The Misfit Shine App is available for free in the iTunes App Store or Google Play Store.