“We developed Se Rasant out of frustration with existing shaving products that leave the skin dry and irritated. To make matters worse, many ingredients are also toxic.
As someone who shaves every day, I assumed the discomfort was just part of shaving. I was amazed when I no longer felt like my face was wind burned. As we continued to improve, I soon realized the entire process of shaving could be reinvented with a result where I no longer had the five o’clock shadow or wear out my shirt collars.
I also learned simple tests to validate the effectiveness, who has not experienced the burn when applying aftershave or cologne? While some may think this is exhilarating, what it really indicates is the damage done because we’re shaving a layer of skin off.
The skin is the largest organ and 75% of men shave every day. We created Se Rasant to reinvent the shaving experience with natural ingredients that leave your skin smooth, moisturized and rejuvenated.”
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