Keeping an eye on hayfever

Keeping an eye on hayfever

Latest TheraTears eye drops bring respite to thousands of hayfever sufferers this spring

The British springtime is a beautiful time of year. The skies turn blue, trees burst into blossom and the world starts to feel alive again. But for around one in four people, that fresh spring air also brings the first sneeze of hayfever season.

Pollen levels in the UK are climbing year on year due to warmer springs and longer growing seasons. In fact, research from the Met Office shows that the pollen season now starts up to 20 days earlier than it did in the 1990s* while the charity Allergy UK estimates that more than 40% of Brits** now experience hayfever symptoms.

Hitting the shelves just as the first pollen hits is TheraTears® Hayfever Relief eye drops. As the longer days draw people outside, their eyes come into direct contact with airborne allergens. While many people treat their nasal symptoms, some of the most miserable hayfever symptoms are felt in the eyes. TheraTears Hayfever Relief eye drops contain the active ingredient Sodium Cromoglicate*** which treats allergy symptoms by preventing the release of histamine. The bold standout packaging provides clarity and reassurance for hayfever sufferers looking for an effective eye drop for their symptoms.

TheraTears® Hayfever Relief eye drops is the first and only 5-in-1 hayfever product that benefits users in five key ways: relieves itching, calms soreness, reduces redness, alleviates watering and reduces inflammation. A small bottle of soothing relief.
“Allergens and pollen are all around us and this is difficult to control but there are a few things you can do to help you better cope with seasonal allergies”, says optometrist Mark Holloway from Thomas & Holloway Opticians in Dronfield. “Wash hands regularly and avoid touching your eyes. Wearing sunglasses or glasses may also provide a measure of protection from pollen in the air. Antihistamine eye drops can help alleviate symptoms such as redness and itching which make hayfever so hard to deal with”.

“The latest product in the TheraTears® range has been developed in response to our eyes dealing with an ever-growing assault of allergens”, says Stephanie Krikorian, Prestige Consumer Healthcare. “TheraTears® Hayfever Relief eye drops provide relief from itching, soreness and redness and are ideal during the spring months when hayfever starts to rear its head again”.

Face pollen season armed with TheraTears® Hayfever Relief eye drops. Available in the eyecare aisle in Boots and in the allergy aisle in Tesco from April 2026.