Inspired by motherhood, Purdy & Figg’s new all natural cleaning concentrate Gentle Chamomile – the scent to sooth the home

Inspired by motherhood, Purdy & Figg’s new all natural cleaning concentrate Gentle Chamomile – the scent to sooth the home

This Mother’s Day, Purdy & Figg invites you to celebrate the gentle care and love of motherhood with a scent that embodies tenderness—Gentle Chamomile. Inspired by the birth of co-founder Purdy Rubin’s first granddaughter, this limited edition natural cleaning concentrate is intended to soothe homes across the country.

Purdy Rubin, co-founder of Purdy & Figg said: “Chamomile and children have always gone hand in hand in my mind as it’s one of the gentlest, most soothing scents you can use for cleaning and for introducing calm in the home. Charlotte and I first created this particular blend when my daughter was pregnant two years ago. She was heartbroken when she ran out of the scent we made for her, so we knew we had to share it with the world.”

Chamomile has long been associated with comfort, calm, and care. The soft, soothing aroma of Roman Chamomile is known for its ability to create a peaceful environment, evoking cherished moments of warmth, protection, and love.

This Mother’s Day, Purdy & Figg’s spring collection offers a way to gift the experience of mindful, joyful homecare, with scents designed to transform the everyday into something calming, uplifting, and deeply personal.

Limited Edition Spring Scents:

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Gentle Chamomile – A soothing Roman chamomile oil, inspired by the birth of Purdy’s first granddaughter. Symbolising tenderness and love, this scent is designed to bring calm and tranquility to the home.
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Patchouli & Cedarwood – A rich blend of red cedarwood, patchouli, may chang, palmarosa, and amyris, inspired by scented linen chests. A relaxing yet invigorating scent with spicy undertones and a sherbet-like twist.
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Lemon & Marjoram – A relaxed fusion of marjoram, clary sage, palmarosa, and lemon, inspired by drinking lemonade in the Mediterranean sun. The perfect scent for adding joie de vivre to your spring clean.
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Orange & Petitgrain – A cheerful blend of orange, grapefruit, and petitgrain, reminiscent of Moroccan orange blossom in early spring. Fresh and citrusy, it symbolises love, purity, and new beginnings.

About Purdy & Figg

Purdy & Figg was founded in 2018 by best friends Purdy Rubin and Charlotte Figg, who set out to create cleaning products that felt good to use—both for people and the planet. Frustrated with the harsh, toxic ingredients and single-use plastic packaging of conventional cleaning products, they decided to take matters into their own hands.

Believing in the power of natural cleaning and its benefits for health and home, they began experimenting with botanical-based formulas in their garage. It was there that they developed their first product—Counter Clean, a multi-surface cleaner infused with pure essential oils.

Since then, Purdy & Figg has grown into a brand known for its eco-friendly, beautifully fragranced cleaning solutions, helping people create homes that feel as good as they look.

Whether you’re looking for a meaningful Mother’s Day gift or a way to bring the gentle spirit of spring into your home, Purdy & Figg’s limited edition spring scents are a perfect choice.

The Gentle Chamomile limited edition concentrate and our seasonal spring collection are available now at www.purdyandfigg.com for £15 .