HEROWEAR- New underwear range to launch in support of Help for Heroes

Selection Branded Clothing is introducing a stylish range of exclusive Help for Heroes Underwear this June in time for Father’s Day. This unique concept launches with a fashionable line of men’s underwear, all featuring a distinctive ‘Help for Heroes’ waistband. Not only does the underwear look good, but additionally, by buying the underwear, you are supporting a fantastic cause. The launch will be fronted by “The Quest to Sell a Million” campaign with a target of raising at least £1.5 million in the first 12 months.

Help for Heroes launched in 2007 to provide direct practical support to those men and women wounded in the service of our county. The charity has been phenomenally successful raising £92 million to date. Selection Branded Clothing hopes that Help for Heroes Underwear will create a bridge for consumers who want to give to the charity but may not have extra disposable income to make a donation. With a significant 12% of the RRP from all sales to Help for Heroes, and the support of patrons, service personnel, ambassadors and high profile celebrities, the underwear will raise crucial funds and awareness for the work of this amazing charity.

Help for Heroes Underwear will also create a choice of gift sets, available at key high street and online retailers including Next and Figleaves. Products within the initial range will be available from as little as £8 per garment. Selection Branded Clothing hopes this exciting campaign will engage consumers and encourage further backing for the charity.
With support from the media there is no doubt that this target can be reached and result in further aid for the returning troops and their families.

With a host of upcoming launches and campaigns, Help for Heroes Underwear will become the must wear item of the year.

• www.helpforheroes.org.uk