Behind the scenes at an NI Owned sport agency…… VICTA by Paul McKenzie

Paul McKenzie owns Victa Sport, a locally owned professional sports agency. Paul a player and rugby coach has developed Victa Sport an agency for sports people……. www.nibusinessnow.co.uk recently interviewed Paul to get a feel for the nuts and bolts of the world of Sports Agency……

“Football deals worth more than most of us will earn in our lifetimes, packed rugby stadiums and millions tuning in to see Rory McIlroy take on the best golf courses in the world; the sporting world is definitely big business. We caught up with Paul McKenzie from Belfast-based sport management and marketing agency, Victa Sport, to find out what goes on behind the scenes.

The commercialisation of sport has been underway now for approximately 40 years. Much of the money attached to sport comes through a combination of gate revenues and media rights across broadcasting channels. However, it is the commercial aspects of the industry – sponsorship, partnerships and merchandising – that are increasingly coming to the fore.

A sports agent essentially helps an athlete manage their career. An agent, either directly or with the help of associating companies, will handle accounting and legal duties, negotiate contracts, and provide advice about signing deals.” ……. for the full article go to http://www.nibusinessnow.co.uk/behind-the-scenes-at-a-sports-agency/