AUTO Trader is kicking off a new sponsorship deal this month with Ulster Rugby. The UK’s largest digital automotive marketplace will sponsor Ulster’s referees.
Auto Trader has previously sponsored Ulster Rugby fixtures, but this agreement will expand its presence to all levels of rugby within the Province.
The sponsorship covers referees for matches at school level all the way up to adult club level. More than 230 schools, 55 rugby clubs and 33,500 players currently participate in rugby in Ulster, with 160 referees officiating over 4,400 matches throughout each season.
Kirstie Luke, from Auto Trader, said: ‘We’re really pleased to support the Ulster referees this season and the partnership is one of the major marketing activations for Auto Trader in the region…….. CLICK HERE for the full story
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